Field Marketing Manager

About the role

The Field Marketing Manager is responsible for leading trade marketing execution within an assigned hero market and regional territory, ensuring national programs are successfully deployed, activated, measured, and optimized in market. The role owns market readiness, merchandising execution, activation delivery, distributor engagement, compliance, and performance reporting across priority customers, channels, and occasions. Serving as the primary trade marketing representative within their territory, the Field Marketing Manager translates national priorities into impactful local execution that drives visibility, customer engagement, and commercial results.

Approximately 75% of focus is dedicated to a designated hero market, with the remaining 25% supporting priority opportunities across the broader regional territory. There is an expectation this role is out in the field OR office a minimum of 3 days a week and is working evenings when events or activations require.

Responsibilities

• Lead trade marketing execution across assigned markets.
• Align local activations with commercial priorities.
• Drive launch readiness and identify opportunities to improve performance.
• Deliver merchandising, visibility, and POS execution across key accounts.
• Monitor compliance and identify opportunities to enhance customer engagement.
• Lead consumer and trade activations.
• Manage agency partners, vendors, and activation budgets to ensure effective delivery.
• Partner with distributors and commercial teams to drive activation success.
• Build strong stakeholder relationships and support customer engagement activities.
• Ensure compliance with brand, legal, and trade marketing standards.
• Track performance, provide market insights, and recommend improvements.

Requirements

• Experience in field marketing, trade marketing, customer marketing, sales, or experiential marketing.
• Experience working with distributors, agencies, customers, and commercial teams.
• Strong understanding of on-premise and off-premise activation environments.
• Experience managing agency partners, activation budgets, and execution programs.
• Demonstrated ability to influence stakeholders and drive results without direct authority.
• Beverage alcohol, hospitality, luxury goods, or consumer packaged goods experience preferred.

Skills

• Trade Marketing & Activation
• Distributor & Agency Management
• Merchandising & Visibility
• Budget Management
• Commercial Acumen
• Stakeholder Influence
• Performance Reporting

Core Competencies

• Execution Excellence: Delivers high-quality activations while maintaining brand and compliance standards.
• Commercial Acumen: Applies market and customer insights to drive performance.
• Leadership & Influence: Builds alignment across internal and external stakeholders.
• Ownership: Takes accountability for execution and results.
• Relationship Building: Creates strong partnerships that enable success.
• Continuous Improvement: Uses insights and feedback to enhance future performance.

Benefits

• Salary $99,000-$113,000 per annum + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Hybrid working
• 26 weeks’ paid maternity, paternity and adoption leave
• Up to five paid carers leave days a year

Location

Texas