Field Marketing Manager
About Dust
We are a rapidly growing platform that empowers companies to rewire how their teams work using AI agents. Our platform is used by leading companies like Datadog, 1Password, and Persona, and we aim to grow our customer base by 5x by the end of 2026.
What We Offer
- Competitive compensation: $120,000–$160,000 base salary
- Significant equity package in a Sequoia-backed startup
- Health insurance for you and your dependents
- New MacBook Pro or Linux machine, monitor, keyboard, etc.
- Beautiful office in the heart of San Francisco
- Opportunity to travel to Paris multiple times a year
- Regular team events and offsites
Job Summary
We are seeking a Field Marketing Manager to own Dust’s sales-driven event strategy across the US market. This role requires a strong pipeline focus and hands-on execution of events.
Responsibilities
Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team
Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
Negotiate packages with event vendors and venues
Drive Pipeline Through Events. Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
Own CRM hygiene: track leads, update HubSpot, and report on event performance
Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
Execute Flawlessly on the Ground. Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
Travel to events across the US regularly (est. 1–2x/month)
Create Event Content and Communications. Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
Work with the broader Marketing team to adapt assets to US market tone and priorities
Measure and Improve. Report on event ROI: leads generated, pipeline created, conversion rates. Run structured retros after each event and implement learnings in the next cycle
Help the team sharpen the strategy every quarter
Qualifications
3-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
Proven track record of executing events that directly generate pipeline and revenue
Strong project management skills: you can run 5 events in parallel without dropping the ball
Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
Based in San Francisco or New York, able to travel regularly across the US
Experience with account-based marketing strategies and coordinating with ABM programs
Track record of building field marketing programs from the ground up at scaling organizations
Bonus Points
Experience in the AI/ML or enterprise software space
Experience using Dust (or similar AI productivity tools)
Experience supporting enterprise or mid-market sales teams through field marketing
Existing network in the US tech/AI ecosystem