Jobs · Marketing

Field Marketing Manager

Dayforce · United States · 4 wk ago
RemoteRemoteMarketingInternship
We need to output HTML fragment with sections: About the role? Actually the posting includes "About The Opportunity", "What You’ll Get To Do", "Skills And Experience We Value", "What Would Really Make You Stand Out", "What’s In It For You", "About The Salary Ranges", "Fraudulent Recruiting Beware". We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Fraudulent Recruiting Beware" is scam-warning boilerplate, so remove. Also "About The Salary Ranges" includes generic language about salary range being a guide, etc. That is not specific salary numbers, so we should not create a Pay section unless posting actually states them. It does not give actual numbers, just says range mentioned should serve as guide. So we should not include Pay section. Benefits: they list benefits: medical, dental, vision, life insurance, 401k plan (plus match), Global Employee Stock Purchase Plan, unlimited Time Away From Work, 10 paid US holidays, up to 80 hours paid sick time, 17 weeks paid parental leave, volunteer days, charity Dayforce Cares. That's specific benefits, so we should include a Benefits section with a
  • list. Schedule: they mention "Travel up to 20% to support key programs, customer experiences, and sales activities." That's travel requirement, not schedule. No explicit schedule like full-time, part-time, remote. So we should not create Schedule section unless posting actually states them. It does not state schedule like "Full-time" etc. So omit. We need headings: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to map content to appropriate headings. We have "About The Opportunity" -> could be "About the role". Use

    About the role

    then prose. Then "What You’ll Get To Do" -> responsibilities. Use

    Responsibilities

    then list of duties as
    • . Then "Skills And Experience We Value" -> Skills/Qualifications. Could be

      Skills

      or

      Qualifications

      . The instruction list includes Skills and Qualifications as possible headings. We'll choose Skills. Provide list. Then "What Would Really Make You Stand Out" -> could be Qualifications or maybe "Preferred Qualifications". But we can treat as additional skills/qualifications. Could combine with Skills? But better to have a separate section maybe "Preferred Qualifications". However instruction only lists certain headings; but we can still use "Qualifications". Use

      Qualifications

      for the standout items. Then Benefits:

      Benefits

      with list. We must not repeat job title as heading. No Job ID. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points from each section. Let's extract content. About The Opportunity paragraph: "Field Marketing at Dayforce connects marketing strategy to the priorities of our regional go-to-market teams. We partner closely with Sales to understand the business, identify where marketing can have the greatest impact, and build programs that create pipeline, accelerate active opportunities, and support customer growth. As a Field Marketing Manager supporting the new business, you will own the field marketing strategy and plan for your business. You’ll use account, engagement, intent, and pipeline insights to identify opportunities, prioritize investments, and develop programs for the accounts and audiences that matter most. You’ll serve as a key connection between Sales and Marketing—bringing regional priorities and customer insights into Marketing while bringing the right marketing programs, resources, and recommendations back to the field. Success in this role requires strong sales partnership, commercial judgment, data-driven decision-making, and the ability to turn strategy into action." We'll put that as prose under About the role. What You’ll Get To Do: list of bullet points (each sentence ends with period). Let's extract each bullet: - Own the field marketing strategy and plan for your assigned segment or region, aligned to sales priorities, pipeline needs, priority accounts, and business goals. - Partner closely with sales leadership and sellers to understand their business, identify pipeline gaps and opportunities, and recommend where marketing can have the greatest impact. - Use account, engagement, intent, and pipeline data to identify opportunities and build programs that create new pipeline, accelerate active opportunities, and support expansion within existing customers. - Develop and execute integrated field and account-based marketing programs across in-person, virtual, digital, executive, partner, and other channels based on the needs of the audience and business. - Build account-based strategies for priority accounts and opportunities, determining the right audience, marketing approach, and level of investment based on business potential. - Own programs end to end—from strategy, audience and account selection through seller activation, execution, follow-up, measurement, and optimization. - Partner with Sales and BDR teams to drive clear activation around programs, including account prioritization, contact identification, invitations, outreach, and follow-up. - Bring together the right teams across Marketing—including Demand Generation, Product Marketing, Brand, Customer Marketing, Partner Marketing, and Marketing Operations—to deliver coordinated programs for the field. - Serve as the voice of your sales organization within Marketing and the voice of Marketing within Sales, creating a strong feedback loop around customer needs, market insights, priorities, and performance. - Build strong relationships and credibility with sales leadership and sellers, acting as a strategic marketing partner rather than simply an execution resource. - Evaluate incoming opportunities and requests based on business impact, audience, timing, and available resources. Make clear recommendations on where to invest, what to prioritize, and when a different approach is needed. - Define success measures before programs launch and regularly evaluate performance against the intended business outcome, including priority-account engagement, meetings, pipeline creation, opportunity progression, pipeline acceleration, and expansion where applicable. - Use program results and sales feedback to identify what is working, what needs to change, and where we should scale or shift investment. - Contribute to business reviews and planning discussions with clear insights, recommendations, and next actions based on marketing and pipeline performance. - Own program budgets, forecasting, procurement, and financial accuracy for your area of responsibility. - Travel up to 20% to support key programs, customer experiences, and sales activities. That's many items; we need to keep them all. Skills And Experience We Value: list: - 8+ years of B2B marketing experience, including significant experience in Field Marketing, Account-Based Marketing, Demand Generation, or a related role. - Experience partnering directly with B2B sales organizations and a strong understanding of the sales process, account planning, pipeline management, and opportunity progression. - Demonstrated ability to build marketing strategies based on business priorities and translate those strategies into programs that drive measurable outcomes. - Strong analytical skills with the ability to interpret account, engagement, intent, and pipeline data and turn it into clear insights and actions. - Experience using platforms such as Salesforce, Power BI, intent and account intelligence platforms, marketing automation, and sales engagement tools to inform decisions and measure performance. - Hands-on experience developing and executing integrated, multi-channel B2B marketing programs for SEGMENT accounts. - Experience developing account-based marketing strategies and programs for priority accounts and buying audiences. - Strong project and program management skills with the ability to manage multiple priorities, stakeholders, timelines, and budgets. - Strong written and verbal communication skills with the ability to simplify complex information, make clear recommendations, and lead productive discussions with Sales and Marketing stakeholders. - Ability to work independently, make sound decisions, and operate effectively in a fast-moving, matrixed organization. What Would Really Make You Stand Out: - Strong commercial judgment and the ability to connect marketing activity to sales and business outcomes. - Ability to quickly understand a sales territory or segment, diagnose where the biggest opportunities and gaps exist, and recommend a focused marketing response. - A strong account-based mindset with experience using account, intent, engagement, and opportunity signals to determine where and how to activate marketing. - Demonstrated ability to earn credibility with sales leaders and sellers through strong business understanding, follow-through, and practical recommendations. - Ability to prioritize and make tradeoffs rather than treating every request or opportunity equally. - Experience creating high-value programs for complex enterprise buying groups and long sales cycles. - Strong understanding of Cloud/SaaS B2B applications; experience in HCM, HR technology, or adjacent categories is a plus. - Curiosity and a continuous-improvement mindset—you look at results, identify what can be better, and apply those learnings to the next program. What’s In It For You (Benefits): List: - medical, dental, vison, and life insurance. (note typo "vison" but we keep as is) - 401k plan (plus match) - Global Employee Stock Purchase Plan - unlimited Time Away From Work (in lieu of accrued vacation time) - 10 paid US holidays - up to 80 hours of paid sick time - 17 weeks of paid parental leave, subject to the terms of the applicable policy or program. - volunteer days - charity, Dayforce Cares (provides opportunities for you to thrive both in your career and personal life.) We should keep as list items. We must not include "About The Salary Ranges" nor "Fraudulent Recruiting Beware". Also remove any duplicated lines (none seen). Also remove any boilerplate like "We are an equal opportunity employer..." etc. That's in the Benefits paragraph? Actually the benefits section includes: "Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions." That's boilerplate EEO etc. Must remove. So we need to strip that out from the benefits section. Keep only the benefits list. Thus we need to extract benefits sentences after that boilerplate. The paragraph: "Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions. Dayforce employees and their families are eligible to participate in the following benefits programs: medical, dental, vison, and life insurance. Dayforce employees are also eligible to participate in a 401k plan (plus match) and a Global Employee Stock Purchase Plan. Employees also receive unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself." We need to keep the benefits list: medical, dental, vision, life insurance; 401k plan (plus match); Global Employee Stock Purchase Plan; unlimited Time Away From Work; 10 paid US holidays; up to 80 hours of paid sick time; 17 weeks of paid parental leave; volunteer days; charity, Dayforce Cares (provides opportunities for you to thrive both in your career and personal life). Also maybe the sentence "Our focus is not just on your job but on supporting you to be the best version of yourself." is fluff; could be considered boilerplate? It's not a benefit but a statement; maybe we can keep as part of benefits? It's not a specific benefit; but it's not boilerplate like EEO. However it's vague; but we could keep as a prose sentence under Benefits. The instruction: preserve ALL substantive information; do not invent or summarize away detail. So we should keep that sentence as part of Benefits section maybe as a

      . But we could also incorporate into list? Safer

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