Field Marketing Manager
About the role
Role In this role, you will be a key business partner to the SMB Sales leadership team, serving as a segment expert for the Americas SMB business.
Responsibilities
- Scalable Demand Generation: Own the marketing strategy and execution for the SMB segment, shifting from 1:1 tactics to scalable, digital-first campaigns.
- Leverage marketing automation and digital channels to reach a high volume of prospects and customers.
- Partner Ecosystem Enablement: Collaborate closely with our partner community to extend our reach. Develop and execute "through-partner" marketing programs, providing partners with the content, tools, and incentives necessary to drive Cisco SMB solutions.
- Work with partners to tailor marketing efforts to their needs and goals.
- Data-Driven Insights: Collect and communicate competitive landscape insights, market trends, and segment-specific opportunities to Sales and Product teams.
- Analyze data to inform marketing strategies and product development.
- Sales & Marketing Alignment: Partner with the Virtual Demand Center and Sales teams to ensure seamless lead hand-off and follow-up.
- Deploy marketing tactics that accelerate the funnel, focusing on velocity and high-volume lead conversion.
- Marketing Goals & Measurement: Achieve Marketing Sourced Pipeline (Direct & Partner) and High-Value Engaged goals for the Americas SMB segment.
- Monitor campaign performance, optimize conversion rates, and refine strategies in real-time.
- Budget & Compliance: Work within defined budget and compliance processes for all marketing activities, ensuring maximum ROI on scalable programs.
Requirements
- 5+ years of experience in B2B Marketing, specifically in SMB, digital marketing, or partner marketing.
- Proven experience using data analytics to develop, implement, and refine marketing strategies that generate leads at scale.
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
- Strong proficiency in MS Office Suite and experience with marketing automation/CRM platforms (e.g., Salesforce, Marketo).
Preferred Qualifications
- Strong project management skills with the ability to manage multiple high-velocity campaigns simultaneously.
- Demonstrated ability to work effectively with channel partners and distributors.
- Experience in digital marketing tactics, including social selling, webinars, and email nurture programs.
- Critical thinking and problem-solving: Ability to identify trends in a fast-paced market, pivot quickly, and advocate for agile marketing strategies.
Benefits
The starting salary range posted for this position is $112,200.00 to $142,100.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan.
For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.