Field Marketing Manager

Essential Functions

Oversees and supports strategic decisions from the National and Regional level, as well as local. Oversees operational aspects of merchandise execution.

Expands brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media.

Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs.

Analyzes financial results; recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions.

Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations aligning with the National and Regional Merchandising functions.

Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and District Managers.

Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels.

Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Maintains staff by recruiting, selecting and orienting employees.

Maintains staff job results by training coaching, counseling and disciplining employees, planning, monitoring, and appraising job results.

Maintains professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.

Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• Five to seven years of experience working with marketing, merchandising and communication and/or related field; including a minimum of three year of management responsibility.
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator).
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with media relations/PR campaigns
• Excellent project management skills and ability to collaborate with other departments.
• Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of managing third-party accounts and/or direct reports
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
• Commercial mindset: Goes the extra mile to drive the commercial success of the company.
• Creative thinker who has proficient design skills

Physical Requirements

• Complete physical activity inventory of the position includes: Sit for long periods of time. Operate computer keyboard and mouse for data entry. View computer monitor. Hear and speak via telephone. Reach forward and/or overhead. Occasionally lift up to 20 pounds. Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups). Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets). Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• The temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
• Working with minimum direction and periodic supervision.