Field Marketing Manager

What You'll Do Here

• Develop and implement comprehensive regional field marketing strategies for the K–12 segment that align with overall business objectives and revenue goals
• Translate national campaigns into targeted, localized marketing programs that resonate with district-level partners
• Identify market opportunities, regional trends, and whitespace to drive growth and competitive differentiation
• Own marketing planning for assigned territories, including budgeting, prioritization, and performance tracking
• Own the development and execution of coordinated, multi-channel demand generation programs (email, digital, webinars, events, ABM initiatives)
• Partner with demand generation and digital teams to optimize campaign strategies and targeting
• Drive pipeline growth by ensuring high-quality lead generation, cultivate, and conversion strategies
• Establish key performance indicators and analyze campaign performance, providing data-driven insights and recommendations to improve return on investment
• Collaborate with Events Marketing Manager on the strategy, planning, and execution of regional and national K–12 events, including: education conferences and trade shows, district-level workshops and executive engagement opportunities, virtual and hybrid events/webinars
• Ensure events deliver measurable business impact, including pipeline generation and customer engagement
• Represent the company as a marketing leader at key industry events, strengthening brand presence and relationships
• Serve as a trusted partner to Sales leadership, aligning marketing strategies to territory plans and revenue targets
• Collaborate with Sales to identify target accounts, priority segments, and engagement opportunities
• Drive effective lead management processes, ensuring timely follow-up and pipeline progression
• Equip Sales teams with relevant messaging, campaign insights, and enablement materials
• Analyze K–12 market trends, district funding cycles, procurement processes, and competitive dynamics to advise strategy
• Capture and synthesize insights from campaigns, events, and customer interactions to refine marketing approaches
• Use data and feedback loops to continuously optimize programs and improve efficiency
• Stay informed on education policy and emerging trends impacting the K–12 landscape
• Partner with Product Marketing, Demand, Content, Digital, and Brand teams to ensure consistent messaging and effective execution
• Collaborate with operations and analytics teams to ensure accurate tracking, reporting, and attribution
• Influence broader marketing strategy by sharing field insights and customer feedback

Skills You Will Need Here

• Bachelor's degree in marketing, Business, Education, or a related field or equivalent experience
• Minimum of 3 years of experience in field marketing, demand generation, or regional marketing, with proven program ownership
• Confirmed ability to develop and implement strategic marketing plans that drive measurable business outcomes
• Strong understanding of multi-channel marketing, campaign strategy, and pipeline generation
• Experience partnering closely with sales teams and influencing go-to-market strategies
• Strong project management skills with the ability to lead multiple initiatives and partners simultaneously
• Strong analytical skills with experience using data to advise decisions and optimize performance
• Excellent written, verbal, and presentation skills
• Experience in K–12 education, EdTech, or public sector marketing preferred
• Familiarity with education procurement cycles, funding models, and district decision-making processes preferred
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo, HubSpot) preferred
• Track record of successfully leading and implementing events (in-person and virtual) with measurable return on investment preferred

Pay

Annual base pay range: $67,000.00 - $107,200.00 USD. In this position, you will be eligible to participate in the company's discretionary incentive bonus program, with a bonus target of 5% (not guaranteed, dependent on individual performance and overall company results among other factors).