Field Marketing Manager

About the role

As a Field Marketing Manager on our Revenue Marketing team, you will be a critical contributor, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline. Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM. This role is based in our San Francisco office with an office-centric hybrid schedule: in-office Monday, Tuesday, and Thursday, optional remote Wednesday, and remote Friday depending on team needs.

Responsibilities

• Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
• Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
• Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
• Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
• Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
• Ability to travel regionally as needed.

Pay

The estimated base salary range for this role is $133,000 - $151,000. The actual base salary will vary based on market and individual qualifications objectively assessed during the interview process. In addition to base salary, your compensation package may include equity, sales incentive pay, and benefits.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences