Field Marketing Manager

About the role

Appian is actively seeking a Field Marketing Manager to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will manage and execute Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue.

Responsibilities

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.
• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.
• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.
• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.
• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.
• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.
• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

Qualifications

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
• Experience managing large and regional event logistics, strategy, and execution
• Bachelor’s Degree

Benefits

• Base salary between $75,000–$175,000 per year
• Discretionary bonus
• 401(k) plan with company match
• Flexible time off
• Paid parental leave
• Medical, dental, and vision plans
• Life and disability insurance
• Employee Stock Purchase Program (ESPP)
• Retirement/pension plan
• Wellness dollars
• Tuition reimbursement
• Family-forming benefits

Pay

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer.

Tools and Resources

• Training and Development
• Growth Opportunities
• Community

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else.