Field Marketing Manager

1st Phorm is a rapidly growing fitness and lifestyle company offering a fast-paced, competitive work environment that provides unparalleled career growth opportunities. More than just a supplement company, 1st Phorm is a movement dedicated to helping real people achieve real, long-term results while fostering positive behavioral change and integrity.

About the role

This leadership position oversees 1st Phorm's national field marketing function, including the Street Team, field marketing budget, and strategy for grassroots, retail, and event activations. The role offers significant autonomy to build, test, and scale new field marketing approaches during a period of aggressive brand expansion into Better For You (BFY) and Phorm Energy markets. It includes a clear growth trajectory within the Events & Activations team.

Responsibilities

• Field Team Leadership & Performance Management
  • Directly manage the 1st Phorm Street Team Lead and conduct weekly field marketing team meetings
  • Establish clear performance expectations and KPIs
  • Provide ongoing coaching, training, and accountability check-ins
  • Ensure high-level execution standards across all activations
  • Maintain strong team morale, communication, and discipline across a distributed, multi-market team
  • Develop future field leaders and succession planning
• Event & Activation Execution Oversight
  • Oversee planning and execution of grassroots activations, retail samplings, regional events, trade shows, and guerrilla marketing initiatives
  • Ensure all activations are on-brand, on-budget, logistically sound, and measurable
  • Review and approve event briefs, run-of-shows, and staffing plans
  • Step into key events as on-site lead when required
• Budget Ownership & Financial Discipline
  • Own and manage the national field marketing budget
  • Track spend vs. forecast monthly
  • Approve field expenses and travel
  • Identify cost efficiencies without sacrificing impact
  • Provide budget reporting to Director of Events
  • Ensure strong ROI alignment across all field initiatives
• Scheduling & Logistics Management
  • Ensure adequate staffing for all field events
  • Prevent schedule conflicts and overextension
  • Maintain activation coverage across priority markets
• Market Opportunity Development
  • Identify and bring new event opportunities to the table
  • Source grassroots and regional events aligned with fitness, college, motorsports, and first responder communities
  • Evaluate opportunities based on sampling reach, cost, audience alignment, data capture potential, and retail proximity
  • Present structured opportunity briefs for leadership approval
• Guerrilla Marketing & Growth Innovation
  • Develop and execute creative, high-impact, low-cost guerrilla marketing tactics
  • Identify unconventional ways to drive product trial, capture emails/SMS, create organic content, and generate local buzz
  • Pilot new activation concepts and measure results
  • Continuously test and iterate new in-market growth strategies
• Retail & Velocity Support
  • Align field efforts with retail growth priorities
  • Ensure field activations are strategically placed near retail partners
  • Support velocity-building initiatives such as store competitions and samplings
  • Track and report on retail lift tied to activations
• Reporting & KPI Tracking
  • Track and report on samples distributed, emails/SMS captured, retail lift, cost per activation, cost per lead, impressions, and engagement
  • Deliver concise weekly updates
  • Participate in bi-monthly performance reviews
  • Ensure field data is properly documented and measurable
• Cross-Functional Collaboration
  • Work closely with media/creative team, BFY team, Student Marketer program, Legionnaire program, and Operations & Logistics
  • Ensure brand consistency across all field touchpoints
  • Provide creative briefs for field assets and signage
  • Communicate clearly across departments
• Brand Representation & Culture
  • Represent 1st Phorm with professionalism and integrity
  • Maintain high appearance and conduct standards for the team
  • Protect brand image at all events
  • Lead with intensity, ownership, and accountability

Requirements

• 5+ years experience in field marketing, event marketing, or brand activations, including at least 2+ years managing a distributed or multi-market field team
• Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred; competitor brand experience is a plus
• Proven leadership and team management experience, including managing remote or geographically dispersed teams
• Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred
• Ability to travel frequently (75%+)
• Highly organized and detail-oriented
• Creative thinker with execution discipline
• Strong communication and presentation skills
• Data-driven decision maker
• Self-starter with ownership mindset

Ideal Candidate Traits

• Operates like a business owner
• Obsessed with execution quality
• Competitive and performance-driven
• Creative but structured
• Calm under pressure
• Solution-oriented
• High energy with high standards

Benefits

• Health, dental, and vision insurance
• Paid time off
• 401(k)
• Paid maternity and parental leave
• Employee discount
• Access to the on-site gym and company amenities
• Professional development and educational resources
• Company events, community initiatives, and team activities

Schedule

On-site at 1st Phorm Headquarters in Fenton, MO.

Core Values

• Loyalty
• Go the extra mile
• Stay humble
• Be disciplined
• Accept responsibility
• Take initiative
• Lead by example
• Build positive & fun relationships
• Always be learning
• Be selfless
• Be enthusiastic
• Believe