Field Marketing Coordinator-VA South

This position is for the VA South area only and is not remote. The Field Marketing Coordinator will represent the following practices: DSC Chesapeake and DSC Virginia Beach.

About the Role

Develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking and relationship building with area dental offices and doctors. Plan and coordinate professional events for key audiences, develop meaningful social media content and marketing materials, and launch targeted local grassroots marketing initiatives aligned with the offices’ brands, professional image, and target audiences.

Responsibilities

• Promote and represent the brand to its target audience to build and strengthen the brand's reputation, increase visibility, and engage with consumers.
• Promotion and Advocacy: Act as an enthusiastic advocate for the offices and their values.
• Content Creation: Visit offices to capture photos, videos, and reviews for social media posts featuring the practice. Distribute this content directly on practice pages and/or submit to the Brand Manager.
• Events and Promotions: Represent the offices at events, trade shows, or other promotional activities. Assist with giveaways and other marketing initiatives.
• Feedback and Insights: Collect feedback from office managers and relay it to the marketing team. Provide quarterly insights into market trends, consumer preferences, and competitor activities in the markets served. Conduct secret shopper visits to other practices.
• Social Media Collaboration: Identify influencers in the community and report back to the brand team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Creative mind with superb written and verbal communication skills.
• Ability to build relationships through social skills and a friendly disposition.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented approach.
• Experience in event coordination and planning.
• Ability to work under pressure and meet strict deadlines.
• Ability to simplify complex information into a user-friendly format.
• Proficiency in Microsoft Office with the capacity to learn and utilize other software platforms to enhance marketing efforts.
• Must have reliable transportation and be willing to travel frequently.
• Ability to work outside normal business hours occasionally, including evenings and weekends for events.

Pay

$58,000–$62,000 per year.