Field Marketing Coordinator (VA based)

Responsibilities

• Build Referral Relationships
• Develop and maintain strong relationships with general dentists and other professional referral sources.
• Identify high-potential practices and create strategic outreach plans.
• Make regular in-person visits, calls and emails to referral partners.
• Introduce specialty providers and educate referral sources on services, capabilities and patient experience.
• Develop new referral relationships while strengthening existing partnerships.
• Identify referral barriers, concerns or opportunities and work with the appropriate teams to resolve them.
• Monitor referral activity and identify opportunities to increase referral volume.
• Drive Local Business Development
• Research and identify new opportunities within assigned markets.
• Build a pipeline of prospective referral partners and actively move relationships forward.
• Develop creative ways to gain access to high-value offices and decision-makers.
• Cook up lunch-and-learns, CE opportunities, office visits and other relationship-building activities.
• Represent the organization at dental, healthcare and community events.

Qualifications

• 3+ years of experience in business development, outside sales, field marketing, healthcare marketing, physician/dental relations, community outreach, account management or a related field.
• Demonstrated success building professional relationships and developing new business or referral opportunities.
• Strong interpersonal, verbal and written communication skills.
• Comfortable making in-person visits and initiating conversations with new contacts.
• Strong organizational and follow-up skills.
• Ability to independently manage a territory and prioritize opportunities.
• Comfortable using CRM, reporting and productivity tools.
• Valid driver's license and reliable transportation.
• Willingness to travel regularly throughout an assigned territory.