Field Marketing Coordinator-FL West

This position is for the FL West area only and is not remote. The Field Marketing Coordinator will represent the following practices: DSC Cape Coral, DSC Fort Myers, DSC Naples, TC Naples, and TC Fort Myers.

About the Role

Develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking and relationship building with area dental offices and doctors. Plan and coordinate professional events for key audiences, develop meaningful social media content and marketing materials, and launch targeted local grassroots marketing initiatives in line with the offices’ brands, professional image, and target audiences.

Responsibilities

• Promote and represent the brand to its target audience to build and strengthen the brand's reputation, increase visibility, and engage with consumers.
• Act as an enthusiastic advocate for the offices and their values.
• Visit offices to capture photos, videos, and reviews for social media posts, then distribute this content directly on practice pages or submit to the Brand Manager.
• Represent the offices at events, trade shows, or other promotional activities, including assisting with giveaways and marketing initiatives.
• Collect feedback from office managers and relay it to the marketing team.
• Provide quarterly insights into market trends, consumer preferences, and competitor activities in the served markets, including secret shopping other practices.
• Identify influencers in the community and report back to the brand team.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Creative mind with superb written and verbal communication skills.
• Ability to build relationships through social skills and a friendly disposition.
• Experience in gathering large amounts of data and converting it into meaningful analysis.
• Solid organizational skills and detail-oriented approach.
• Experience in event coordination and planning.
• Ability to work under pressure and meet strict deadlines.
• Proficiency in simplifying complex information into a user-friendly format.
• Proficiency in Microsoft Office and the capacity to learn other software platforms to enhance marketing efforts.
• Reliable transportation and willingness to travel frequently.
• Ability to work outside normal business hours occasionally, including evenings and weekends for events.

Pay

Salary range for this role is $58,000–$62,000.