Field Marketing Coordinator
LGI Homes · Apex, NC · 1 mo ago
On-siteMarketingFull-time
About the role
The Field Marketing Coordinator is responsible for bringing LGI Homes marketing to life across multiple communities through various events and activities.
Responsibilities
- Plan and execute community events, showcases, grand openings, and Realtor engagements
- Drive traffic and enhance the customer experience
- Activate national campaigns locally
- Improve community presentation
- Support content creation
- Provide insights to drive sales performance
- Manage the full event process including planning, coordination, onsite execution, and post-event follow-up
- Maintain strong community visibility and engagement
- Handle data entry and reporting
- Track traffic trends, review online listings, evaluate sign routes, and share weekly insights with leadership
- Manage marketing inventory and vendors
- Support photography and video needs
- Assist with community launches and closeouts
- Ensure information centers are visitor-ready
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or a related field, with 2+ years of experience in marketing, events, or community engagement
- Strong event planning, project management, and communication skills
- Creativity and an eye for presentation, with the ability to manage multiple priorities
- Strong social media and content creation skills
- Digital proficiency with social media management and content editing tools
- Comfortable traveling between communities and working evenings and weekends for events
- Skilled at building strong relationships with teams, partners, and the community
Qualifications
- Self-motivated and eager to dive into the LGI Homes system and culture
- Passionate about driving sales performance through community engagement
- Ability to work independently and as part of a team
Skills
- Event planning and coordination
- Project management
- Communication
- Social media and content creation
- Data analysis and reporting
- Customer service and relationship building
Benefits
- Comprehensive training and exceptional benefits
- Medical, dental, and vision insurance
- 401(k) with a 4% match
- A paid car and phone allowance
- An employee stock purchase plan
- A new home discount