Field Marketing and Events Manager

About the role

Own and build DAS Health’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.

Responsibilities

• Own and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
• Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
• Build event plans aligned to target audiences, messaging, and campaign objectives
• Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
• Manage budgets, contracts, timelines, and deliverables to ensure successful execution
• Oversee booth materials, signage, shipping, and inventory
• Ensure a high-quality, consistent brand experience across all event touchpoints
• Partner closely with sales, business development, and marketing teams to drive engagement with target accounts
• Support field marketing initiatives such as executive roundtables, regional programs, and customer events
• Collaborate with sales on pre-event outreach strategies and meeting goals
• Enable sales teams with messaging, positioning, and materials to maximize event impact
• Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
• Analyze results to determine which events to continue, optimize, or eliminate
• Maintain reporting dashboards that connect event activity to revenue outcomes
• Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
• Manage relationships with vendors, agencies, and external partners
• Support executive engagement and represent DAS Health at events

Requirements

• 5+ years of experience in event marketing, trade show management, or field marketing
• Proven experience owning events end-to-end, from planning through reporting
• Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
• Experience partnering with sales teams to drive engagement and revenue outcomes
• Strong project management and organizational skills with attention to detail
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Experience managing budgets, vendors, and multiple initiatives simultaneously
• Strong communication and collaboration skills
• Willingness to travel as needed for events

Preferred

• Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
• Experience building event processes, playbooks, or reporting frameworks
• Experience in a high-growth or evolving environment