Field Event Recruitment Coordinator

About the role

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

The Field Event Recruitment Coordinator owns the attendee recruitment strategy for ConnectWise's North American field marketing programs. This role independently develops recruitment strategies, evaluates program performance, recommends investments and optimization opportunities, and partners with Sales and Marketing leadership to maximize pipeline generation and event ROI through executive forums, tradeshows, and regional events.

Responsibilities

• Owns recruitment strategy for assigned field marketing programs and determines the optimal mix of marketing channels, sales engagement, and outreach tactics to achieve attendance and pipeline goals
• Builds a formalized follow-up strategy in line with recruitment plan to feel like a cohesive campaign
• Evaluates event performance and makes recommendations to optimize recruitment investment, audience composition, and event mix
• Determines target account prioritization and attendee recruitment plans in partnership with Sales leadership
• Analyzes historical event performance and metrics and market trends to influence future event recruitment strategies
• Recommends changes to event investments, promotional tactics, and campaign execution based on business performance
• Serves as the marketing lead for attendee recruitment and follow-up decisions across assigned events

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work independently on projects and processes
• Broad theoretical knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business requirement
• Experience with marketing automation and outreach tools
• Strong organizational skills, with the ability to manage multiple projects or events simultaneously
• Clear, effective communicator able to collaborate cross-functionally
• Data-driven approach to tracking performance and identifying risks early

Experience

• Bachelor's degree in related field or equivalent business experience
• 2-4 years of relevant experience

Working Conditions

• Onsite/Hybrid/Remote depending on location
• Occasional travel required to support field events