Field, Channel, and Alliances Marketing Manager
About the role
Infinidat’s Field, Channel, and Alliances Marketing Manager will be responsible for planning and executing logistics, promotional activities, and reporting of field marketing events, webinars, channel marketing programs, and marketing for technical alliances and US Federal efforts. This high-energy, savvy individual will work closely with the global marketing team, sales, channel sales, and outside vendors to deliver high-quality events, programs, and activities that enhance the company’s brand and support demand generation goals for Infinidat and our partners. This is a hands-on role that reports to the Sr. Manager of Field, Channel, and Alliances Marketing.
Responsibilities
- Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams.
- Partner with internal sales teams to develop and execute strategic marketing campaigns and programs that maximize qualified lead generation, accelerate conversion to pipeline, and support revenue objectives, ensuring alignment with global marketing strategy and business goals.
- Lead the planning, execution, and optimization of channel marketing programs that strengthen partner engagement, expand market reach, and drive pipeline growth, working closely with internal channel teams and channel partners.
- Collaborate closely with technical alliances leadership on joint marketing activities that drive revenue, increase engagement, and generate demand through strategic alliance partnerships.
- Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral to support joint go-to-market activities.
- Measure, analyze, and report on marketing event and program success via sales and marketing automation systems, delivering actionable insights and ROI recommendations on a weekly/monthly basis.
- Build and maintain relationships with third-party vendors and venues.
- Represent the company at industry conferences, trade shows, events, and customer-facing engagements to strengthen brand awareness, generate top-of-funnel leads, and support deal progression.
- Monitor industry trends, competitive activity, and market opportunities to identify areas of growth.
Requirements
- 5-7 years of proven high-tech B2B field and channel marketing experience in an international environment with experience in enterprise storage systems or storage software company (mandatory).
- Fluency in English (mandatory) and fluency in Spanish and/or Portuguese (strongly preferred).
- Strong experience in both field and channel marketing, with experience in technical alliance marketing and Federal marketing strongly desired.
- Proven experience with Marketo, SFDC, 6Sense, Oktopost, and other marketing AI automation packages.
- Self-starter with the ability to work independently.
- Strong project management and problem-solving skills.
- Excellent oral and written communication skills.
- Occasional travel required.
Pay
Annual salary range: $125K - $137K
About Infinidat
Infinidat’s enterprise storage portfolio provides global Fortune 500 enterprises and service providers with best-in-class solutions for primary storage, next-generation data protection, disaster recovery, business continuity, and cyber resilience. Infinidat’s acclaimed InfuzeOS is one of the most flexible and complete enterprise software-defined storage architectures in the industry. The company recently announced powerful enhancements, an extensive expansion, and the dynamic evolution of its award-winning G4 enterprise cyber and AI storage solutions. Infinidat won over 40 awards in 2025 and was named a Gartner® Peer Insights™ Voice of the Customer Award for Primary Storage for the 7th time.