Alliances Marketing Manager

About the role

We are seeking an Alliances Marketing Manager to join our Global Partner Marketing team. This role is pivotal in driving strategic growth across our technology alliance ecosystem. The ideal candidate will be responsible for developing and implementing high-impact marketing initiatives, top-tier demand generation strategies, and co-marketing playbooks designed to maximize the impact of Horizon3's joint solutions with strategic technology alliance partners and hyperscalers.

Responsibilities

• Define and scale the overarching alliance marketing strategy, ensuring all co-marketing initiatives align with global partner ecosystem tiers and company growth targets.
• Support strategic go-to-market initiatives with cloud providers, optimizing our positioning within marketplaces like AWS to drive co-sell pipelines and capture joint revenue.
• Measure, analyze, and report on campaign ROI, partner-sourced lead attribution, and the overall operational health of alliance marketing programs.
• Build and launch multi-channel joint campaigns leveraging digital, social, PR, and account-based marketing (ABM) to build market awareness and generate ecosystem pipeline.
• Construct repeatable campaign-in-a-box frameworks, partner kits, and technical sales enablement assets designed to scale co-marketing activations for regional field teams.
• Plan and execute joint marketing initiatives at flagship events (Black Hat, RSA, re:Invent), partner-hosted user conferences, and Horizon3 engagements to amplify shared brand presence and visibility.
• Serve as the core marketing point of contact to cultivate strategic relationships, maintain operational cadence, and drive consistent engagement with key alliance marketing counterparts.
• Partner closely with internal Partner Business Managers (PBMs), product management, and field sales to ensure full organizational readiness for upcoming alliance initiatives, technical milestones, and joint wins.

Requirements

• 4+ years of B2B alliance marketing or partner marketing experience.
• Proven track record of managing technical alliance relationships and executing global co-marketing campaigns in a SaaS or cybersecurity environment.
• Strong understanding of channel ecosystems and technology partner landscapes.
• Experience working with AWS Marketplace and the AWS Partner Network.
• Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
• Excellent organizational and project management skills, delivering projects efficiently and on schedule.
• Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
• Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
• Demonstrated ability to translate technical cybersecurity concepts into clear, value-driven, and partner-ready messaging.
• Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Proven track record of managing technical alliance relationships and executing global co-marketing campaigns in a SaaS or cybersecurity environment.
• Strong understanding of channel ecosystems and technology partner landscapes.
• Experience working with AWS Marketplace and the AWS Partner Network.
• Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
• Excellent organizational and project management skills, delivering projects efficiently and on schedule.
• Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
• Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
• Demonstrated ability to translate technical cybersecurity concepts into clear, value-driven, and partner-ready messaging.
• Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment.

Skills

• Strategic planning and execution.
• Technical product knowledge.
• Partner relationship building.
• Market awareness and pipeline generation.
• Collaboration and cross-functional alignment.
• Project management and organizational skills.
• Communication and stakeholder management.
• Data analysis and reporting.
• Technical cybersecurity concepts.
• Clear, value-driven messaging.

Benefits

Horizon3 offers a competitive salary range of $109,000 – $135,000 annually, with additional compensation available in the form of equity. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. We also provide a range of perks including an inclusive team culture, growth opportunities, innovative culture, and flexible work arrangements.

Pay

$109,000 – $135,000 annually.

Schedule

This role requires up to 40% travel for field programs, key industry events, sales team engagement, and internal offsites.