Alliance Marketing Manager

Job Description

GDIT is seeking a strategic marketing professional to join its growing GDIT corporate marketing team. The Alliance Marketing Manager will oversee and execute strategic and tactical alliance marketing campaigns for GDIT, collaborating with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization.

HOW YOU WILL MAKE AN IMPACT

• Building consultative relationships with subject matter experts, business development/growth, and operational teams and GDIT’s extensive technology partner ecosystem
• Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
• Consulting with external marketing vendors and media partners in support of co-marketing campaigns
• Maintaining close working relationships with key decision makers at partner companies through regular communication and engagement
• Negotiating co-marketing agreements that align with business priorities and enterprise objectives
• Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.
• Monitoring partnership performance against key metrics, providing regular updates to stakeholders, and identifying opportunities for optimization
• Proactively identifying opportunities for strategic partners to join enterprise marketing campaigns

WHO YOU ARE

• A strategic thinker who can synthesize information from various sources to create an actionable point of view
• Energy and creativity; a self-starter who can juggle multiple priorities
• A leader; ability to influence, lead, and coach across functional teams, a champion for new ideas and concepts
• A strong team player with a track record of cross-functional collaboration
• Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills
• Expertise in alliance partner marketing and executing campaigns in the technology sector

WHAT YOU’LL NEED TO SUCCEED

• Education: Bachelor's degree required
• Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master's degree)
• Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media
• Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing
• Strong and highly effective writing and public speaking skills and interpersonal communication skills

Location

This position requires a Hybrid work schedule with the expectation of working in the office three (3) days per week.

About Our Work

We are GDIT. A global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense, and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading mission-ready capabilities in AI, cloud, cyber, and software development.

Equal Opportunity Employer

We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by law.