FESCO B2B National Sales Manager – Corporate Gift Programs (General Merchandise/Packaged Goods)

About the role

The successful candidate is a motivated new business development expert who combines strong business development skills with consultative selling expertise. They understand the corporate gifting ecosystem, possess a proven track record selling consumer electronics and general merchandise / packaged goods to corporate gift buyers; know how to position premium consumer products as high-value incentive and recognition products, and have a current established network of buyers, distributors, and promotional partners. They are both comfortable opening new accounts and growing long-term strategic relationships that generate repeat business year-after-year.

Key Responsibilities

• Develop and execute a strategic sales plan focused on corporate gifting and promotional markets.
• Identify and acquire new B2B customers, including:
• Corporate gift program managers
• Promotional products distributors
• Incentive and recognition companies
• Fortune 1000 procurement teams
• Marketing agencies
• Employee engagement providers
• Loyalty and rewards companies
• Build and maintain relationships with purchasing managers, HR departments, marketing executives, and sourcing professionals.
• Present product lines through virtual meetings, in-person presentations, and trade shows.
• Manage the complete sales cycle from prospecting through order fulfillment and post-sale account management.
• Collaborate with marketing to develop customized corporate gift solutions and seasonal promotional programs.
• Prepare quotations, negotiate pricing, and close profitable business while maintaining company margin objectives.
• Monitor industry trends, competitor offerings, and emerging corporate gifting opportunities.
• Represent the company at industry trade shows, promotional products expos, and corporate gifting events.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field (preferred).
• 5+ years of successful B2B sales and existing relationships within the promotional products, corporate gifting, or incentive marketplace is required.
• Demonstrated ability to develop new business and consistently exceed sales quotas.
• Strong presentation, negotiation, and closing skills.
• Willingness to travel for customer meetings and trade shows.
• Experience with holiday gifting programs and large-volume seasonal orders.
• Knowledge of private labeling, custom packaging, and branded promotional products.
• Experience managing enterprise or national accounts.
• Familiarity with sourcing, logistics, and inventory planning.

Core Competencies

• Business development
• Consultative selling
• Relationship management
• Strategic account management
• Prospecting and lead generation
• Contract negotiation
• Forecasting and pipeline management
• Customer-focused problem solving
• Communication and presentation skills
• Time and territory management
• Performance Metrics

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