Feminine Care Brand and Communications Manager

About the role

Essity is looking for an experienced Global Brand Communications Manager for their FemCare category with a focus on North America. The ideal candidate will drive profitable growth and strengthen brand health by defining and communicating Playtex and Carefree brands to target audiences.

Responsibilities

• Support in developing, recommending and implementing the global brand & communications strategy in North America
• Develop and drive effective purpose-led brand and product communications along the entire path to purchase
• Lead the regional media, content and audience strategy for NA based on changing media behaviors and trends and partner with markets for seamless campaign activation in market
• Monitor brand performance and derive necessary action steps to fuel growth, measure and analyze communication effectiveness (incl. brand health), optimize as needed
• Drive best practices and pilot testing of innovative media and communications markets to keep the brand at the forefront
• Bring the brand purpose, portfolio architecture, consumer segmentation and tools to live in North America that support the global/regional brand positioning
• Owes the NA communication budget and the relationship with creative, social and PR agencies

Requirements

• Passion to work for a purpose-led business, join a taboo-breaking team and participate in the transformation of FemCare in North America by building leading brands
• 8-10 years relevant communications & brand experience with a bias to online/social/commerce working in a regional and/or global role or creative agency
• Proven track record in developing winning communication/content, experienced in media strategy
• Ability to understand consumer behavior across the entire ecosystem
• Data-driven with a consumer-first focus, can translate human insights to guide communications development, have experience in analytics-based decision making, whereas success is measured in customer growth
• Exceptional communicator, leader, collaborator, you know how to influence key stakeholders to launch progressive brand activations and work effectively in cross-functional teams in a solution-oriented way

Qualifications

• Fluent in English both verbally and written, other languages are a plus

What We Can Offer You

• Competitive annual salary + annual incentive bonus + benefits
• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through RallyHealthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees