External Communications Manager

Core Responsibilities

• Support and execute AWG’s external communications strategy, including media relations, corporate storytelling, executive visibility, reputation management, and crisis communications.
• Develop integrated communications plans that align messaging, stakeholder engagement, media outreach, and digital communications around key business priorities and organizational initiatives.
• Partner with leadership to provide recommendations on external communications risks and opportunities, helping guide organizational response strategies during issues or crisis situations.
• Draft, edit, and distribute vendor communications and external stakeholder messaging that support organizational initiatives, programs, events, partnerships, and business priorities while ensuring consistency of messaging and brand standards.
• Lead the development, writing, and distribution of press releases and maintain an updated media list.
• Manage the organization’s media monitoring and social listening platforms, including oversight of alerts, escalation workflows, stakeholder notifications, and trend analysis.
• Provide regular communications insights and reporting for executive leadership, including analysis of media coverage, engagement trends, reputational risks, and communications performance.

Member Communications & Engagement

• Manage and evolve AWG’s member communications strategy and governance model, ensuring member-facing communications are clear, coordinated, timely, and aligned with organizational priorities.
• Oversee high-volume recurring communications programs, including weekly member digests, promotional and deal communications, surveys and engagement campaigns, and awards and recognition communications.
• Partner closely with corporate departments, division leadership, and operational teams to improve communication effectiveness, streamline workflows, and ensure consistency across all member communications.
• Establish and maintain communications standards, editorial processes, approval workflows, and channel governance practices for member-facing communications.
• Monitor engagement and performance metrics to continuously optimize communications effectiveness and member experience.

Digital Channels & Content Strategy

• Oversee strategy, content governance, and performance for AWG’s external communications channels, including corporate website, social media channels, and external video content.
• Collaborate with internal stakeholders to ensure digital communications support organizational priorities, campaigns, events, and member engagement efforts.
• Use analytics and audience insights to guide content strategy, channel optimization, and communications planning.