Experiential Marketing Strategist

About the Role

We’re more than aviation experts, we’re pioneers. We challenge what’s possible. From breaking the sound barrier to advanced tiltrotor systems. Today, Bell is shaping the future of aviation through specialized engineering. And we want you. The Experiential Marketing & Events Specialist is responsible for the strategy and execution of the Bell Brand Experience as it relates to trade shows, special events, conferences, protocol, and meeting planning, as well as other key engagements. This role fosters customer loyalty through high-quality interactions, improving experiences and increasing customer satisfaction. It’s a hands-on position requiring mid-level project management skills and the vision of an event and experience campaign strategist. This position is onsite at Bell’s headquarters in Fort Worth, Texas.

Responsibilities

• Execute global brand experiences on behalf of Bell’s Commercial Sales business, including trade shows, conferences, M&O events, specialty events, protocol meetings, and event tracking.
• Collaborate on financial management efforts for brand experiences, including forecasting, budget tracking, billing, and invoice submissions.
• Partner with marketing, sales, communications, and service departments to understand, define, and refine customer engagements and promotional opportunities, delivering fully integrated brand experience programs globally.
• Brainstorm creative ways to delight customers, employees, and stakeholders, offering solutions that enhance brand experience and create customer loyalty.
• Proactively review and set standards for superior brand experiences across all customer visits, events, conferences, and tradeshows.
• Analyze brand touchpoints and gather customer feedback to implement engagement improvements.
• Evaluate and report performance against business goals, measuring the success of initiatives.
• Support the annual trade show and events calendar, managing detailed project plans and ensuring stakeholder awareness.
• Provide guidance on design and brand input for trade show booths and other engagements.
• Assist with planning logistics such as attendees, catering, hotel space, A/V, transportation, and material distribution.
• Support the planning and execution of on-site client visits and events, collaborating with internal stakeholders.
• Manage day-to-day operational aspects of brand experience projects, identifying resources and responsibilities.

Qualifications

• Bachelor’s degree required; preferred in Marketing, Business Management, Advertising, Communications, or related fields.
• At least 2 years of experience in event planning (trade shows, conferences), customer experience management, or coordination of customer visits.
• Proficiency in Salesforce, Microsoft Office, and Monday.com preferred.
• Ability to travel at least 30%, both domestically and internationally.
• Certified Trade Show Marketer (CTSM) preferred.
• Demonstrated success in project management and team collaboration for multiple simultaneous events.
• Strong communication skills, both oral and written, at all organizational levels.
• Entrepreneurial spirit, thriving in a fast-paced, deadline-driven environment with limited resources.
• Team player with passion and motivation to deliver superior brand experiences.
• Ability to handle a high volume of tasks and deliverables.

Benefits

• Every other Friday off with a 9/80 work schedule.
• 80 hours of Personal Time Off (PTO) and 120 hours of Vacation time.
• 12-13 paid holidays per year.
• 6 weeks of parental leave.
• Tuition reimbursement.
• Competitive salary and comprehensive health insurance.
• On-site clinic, pharmacy, physical therapy, and licensed counselor.
• Access to more than 11 Employee Resource Groups.

Note: Relocation is available for this role.