Experiential Marketing Lead

About the role

The Experiential Marketing Lead will lead end-to-end experiential strategy and execution for high-impact style, fashion, and design-led campaigns. This role requires a strategic, creative, and culture-savvy individual with 7+ years of relevant experience in marketing, focusing on Experiential.

Responsibilities

• Lead experiential strategy for style, design and culturally-focused initiatives, from concept to execution
• Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities
• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
• Manage budgets, timelines, vendors, and agencies with confidence and clarity
• Guide creative development with a strong eye for design and brand aesthetics
• Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
• Track success metrics and key learnings to inform future planning
• Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
• Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities

Requirements

• Bachelor's degree or equivalent experience
• Strong cross-functional collaborator with excellent communication and presentation skills
• Proven ability to build brand moments that scale across PR, social, and digital
• Insatiably curious and culturally attuned, with a keen sense of trends, influencers, and the creative scene in NYC and beyond
• Solution-oriented, resourceful, and detail-obsessed
• Willing and able to travel and work flexible hours as needed to support activations

Qualifications

• Experience in marketing, with a focus in Experiential
• Deep understanding of style, fashion, design, and culture
• Ability to navigate the evolving event landscape with agility
• Knowledge of cultural insights, trends, and guest behavior
• Ability to represent Target in NYC-based industry and cultural spaces

Skills

• Strategic thinking and creativity
• Excellent communication and presentation skills
• Ability to build and execute brand moments
• Cultural awareness and trend analysis
• Agility in navigating the evolving event landscape
• Ability to represent Target in industry and cultural spaces

Benefits

Target offers a comprehensive benefits package including health benefits, 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. For more details, visit this link.

Pay

The pay range for this role is $114,000.00 - $205,000.00, based on several factors including labor markets, education, work experience, and certifications.

Schedule

This position operates as a Hybrid/Flex for Your Day work arrangement based on Target’s needs at our NYC Office. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target NYC location the role is assigned to and virtually, depending upon what your role, team, and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.