Experiential Marketing Lead, Sport

About the role

The Experiential Marketing Lead will be responsible for leading end-to-end experiential strategy and execution for high-impact sport marketing initiatives. The role involves collaborating with cross-functional partners across various departments to ensure seamless integration across all marketing channels.

Responsibilities

• Lead experiential strategy for sport marketing initiatives, from concept to execution
• Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities, and key sports audiences
• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
• Manage budgets, timelines, vendors, and agencies with confidence and clarity
• Guide creative development with a strong eye for design and brand aesthetics
• Leverage insights, trends, and guest behavior to shape experiences that feel relevant and shareable
• Track success metrics and key learnings to inform future planning
• Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed

Requirements

• Bachelor's degree or equivalent experience
• 7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of sports marketing, fan engagement, sponsorship activation, and live events
• Strong cross-functional collaborator with excellent communication and presentation skills
• Proven ability to build brand moments that scale across PR, social, and digital
• Thrives in fast-paced, dynamic environments and can pivot quickly when needed
• Solution-oriented, resourceful, and detail-obsessed
• Willing and able to travel and work flexible hours as needed to support activations

Qualifications

• Will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs

Skills

• Strategic thinking and creativity
• Excellent communication and presentation skills
• Ability to manage budgets and timelines
• Strong cross-functional collaboration
• Experience with experiential marketing and sports marketing
• Ability to navigate the evolving event landscape

Benefits

Target offers comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more, to help you and your family take care of your whole selves. Other benefits include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. For more information, visit this link.

About Us

At Target, we believe in bringing joy to everyday life. Our values and culture guide us in working towards this vision. Learn more about Target here.