Experience Design Director

About the role

Pure Imagination Labs’ Experience Design Director maintains the creative vision across experiences, translating stakeholder intent and instructional goals into structured guest journeys, tone guides, and interaction maps. Collaborates with cross-functional teams to ensure narrative clarity, emotional pacing, and decision-making flow are preserved from concept to execution. Evaluates scripts, content, and guest-facing media for creative and instructional accuracy. Supports install validation to ensure on-site delivery matches intended experience design.

Responsibilities

• Interpret and maintain the creative vision of project stakeholders, ensuring clarity and consistency across narrative, tone, emotional pacing, and guest flow—particularly in enterprise contexts where engagement, learning, or behavioral outcomes are key.
• Support the translation of instructional goals and scenario content into guest journeys, interaction flows, and experience maps that guide execution across physical and digital modalities.
• Collaborate with technical teams to align creative goals with implementation realities across hardware, software, and physical environments.
• Work closely with writers, instructional designers, designers, and media teams to ensure all guest-facing elements reflect the intended vision and contribute to a clear, goal-driven experience.
• Review scripts, treatments, and environment content for alignment with both creative tone and instructional accuracy, providing feedback grounded in guest comprehension and engagement.
• Create and maintain experience documentation such as scenario maps, guest flow diagrams, tone guides, and interaction breakdowns that clearly communicate intent to technical and production teams.
• Participate in reviews and walkthroughs to assess guest comprehension, emotional pacing, and the clarity of decision-making or learning outcomes; provide actionable, insight-driven feedback.
• Identify opportunities to refine or extend guest-facing content while preserving the intent of the established creative and instructional framework.
• Support production in balancing creative fidelity and content accuracy during implementation, especially in cross-disciplinary or high-complexity builds.
• Attend on-site installs and rehearsals to validate creative execution and experiential clarity in simulated or instructional environments.

Qualifications

• Associate’s degree or equivalent from two-year college/technical school required.
• Bachelor’s degree from a four-year college or university is preferred or equivalent combination of education and experience.
• Minimum 7 to 10 years of experience designing and/or creatively executing immersive experiences for public or professional audiences, including location-based entertainment, enterprise training, or simulation-based environments.
• Experience with upholding a defined creative and instructional vision through all stages of development, with sensitivity to stakeholders, SME, and institutional priorities.
• Solid expertise in evaluating scenario-based content for clarity, emotional pacing, and guest comprehension in training and entertainment settings.
• Strong collaboration and communication skills; able to align creative, technical, production, and SME teams in service of a unified experience.
• Proficient in tools such as Miro, Figma, Adobe Creative Suite, or similar for experience design and documentation.

Additional Qualifications

• Proven ability to convert creative direction and learning goals into structured experience documentation, such as flow diagrams, tone guides, and interaction models, that drive cross-functional implementation.
• Experience with hybrid digital-physical environments and the production realities of simulation, instructional, or experiential media.
• Experience contributing to content across multiple modalities—physical environments, screen-based interactions, and interactive simulations.
• Experience working with linear media workflows (e.g., narrative video, motion graphics, media encoding, or editorial review).
• Flexibility to travel for live staging, install support, and on-site experience validation.
• Strong verbal and written communication skills, with the ability to interact effectively with internal teams, external vendors, and other stakeholders.
• Ability to handle sensitive information with confidentiality and professionalism.

Benefits

• Medical, dental, and vision insurance.
• 401(k).
• Medical leave.
• A variety of other perks.

Pay

$140,000 annually (bonus eligible)

Company Information

Pure Imagination Studios is an equal opportunity employer (EOE).