Executive Producer, YouTube
About NBAT2
NBAT2 is redefining basketball culture at the intersection of gaming, entertainment, and digital experiences. We exist off the court, inside the culture, bringing fans into the action in ways never seen before. From high-energy digital content to real-world activations, we’re building a new kind of entertainment brand where gaming isn’t just part of the experience—it is the experience.
Position Overview
We are seeking a visionary and results-driven Executive Producer to lead the creative and logistical execution of the new 2K League’s live esports broadcasts. This role is responsible for overseeing the entire production lifecycle—from pre-production planning and talent management to live show execution and post-event evaluation.
Key Responsibilities
Lead and Manage Broadcast Production: Own the end-to-end production of live competitive gaming events, including planning, scheduling, budgeting, team coordination, and execution.
Creative Oversight: Define the creative vision for broadcasts—formatting shows, storytelling strategy, visual identity, graphics packages, and editorial tone.
Manage and Leadership: Supervise a cross-functional team of vendors including producers, directors, on-air talent, technical crews, editors, and broadcast engineers.
Talent and Content Development: Work closely with casters, analysts, and influencers to develop show formats, segments, and commentary that elevate viewer engagement and brand consistency.
Experiential: Produce and oversee in-person gaming competitions at NBA 2K League activations
Post-Production & Evaluation: Partner with the YouTube and social team to identify moments and cuts downs for cross-platform social distribution. Oversee post-show wrap-ups, including VOD creation, highlight packages, data reporting, and retrospectives to drive continual improvement.
Qualifications
8+ years in gaming and live production, with at least 3 years in a senior or executive producer role
Proven experience producing high-profile live esports broadcasts
Expertise in NBA2K
Deep understanding of competitive gaming and community culture
Experience in producing live gaming competitions in experiential activations
Strong leadership and interpersonal skills with experience managing large production teams and multiple stakeholders
Expertise in live streaming platforms (Twitch, YouTube, Kick) and broadcast production tools (vMix, OBS, Ross, EVS, etc.)
Ability to work under pressure, make quick decisions, and pivot as needed during live shows
Excellent organizational and communication skills
Job Posting Title
Supplemental Staff Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.