Executive Producer, Content

About The Role

This is a seasonal six-month position with the potential to transition into a full-time role based on business needs and performance.

About The Company
The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company — we turn the chaos of sales, coupons, and promo codes into the smartest way for millions of shoppers to save. They come back to us before they buy, and we're hiring the people who'll keep them coming back. We move fast, care deeply about our audience, and believe the best work happens when smart people bring clarity, creativity, and real accountability.

Key Responsibilities

• Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.
• Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.
• Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.
• Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content.
• Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.
• Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.
• Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.
• Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities.
• Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks.
• Strongly aligned with editorial, social, influencer, marketing, and sales teams leads to integrate content opportunities that drive measurable revenue growth.
• Identify emerging brand partnerships and creator collaborations to expand KCL’s reach and unlock new monetization channels.
• Create a sponsored content strategy that contributes directly to both short-term revenue targets and long-term audience growth.

Success In This Role Looks Like

• Consistent audience growth driven by discovery content and platform-native storytelling.
• Repeatable sponsored content franchises that brands actively seek to participate in.
• Increased content revenue supported by strong advertiser relationships and effective creative execution.
• A scalable, high-velocity content operation with clear workflows and minimal bottlenecks.
• Innovative partnership solutions, channels, and formats that expand KCL’s revenue, reach and authority.
• Content formats that keep KCL’s voice bold, useful, trusted, and unmistakable.

Ideal Background

• 10+ years in content or development leadership at a digital publisher, social commerce platform, or high-volume media company with experience managing multifunctional remote teams.
• Deep experience developing discovery-first content strategies across platforms such as TikTok, Instagram, YouTube Shorts, and Pinterest, with a strong understanding of what drives audience growth, engagement, and monetization.
• Proven track record building scalable sponsored content programs, repeatable franchises, or branded editorial series that balance advertiser goals with audience trust and editorial integrity.
• Demonstrated ability to lead producers, editors, and cross-functional creative teams while establishing workflows that increase velocity, quality, and clarity in fast-paced environments.
• Strong commercial instincts with experience collaborating closely with sales, marketing, and partnerships teams to turn creative concepts into revenue-generating opportunities.
• Equal parts strategic thinker and hands-on operator — comfortable developing big-picture content visions while also guiding execution, reviewing creative, and optimizing performance through data and audience insights.

Traits That Thrive At KCLO

• Own the Outcome (Accountability): You solve problems collaboratively and relentlessly until a shared solution is reached.
• Drive the Momentum (Initiative): You step up, lead the charge, and keep work moving forward—especially in the face of friction.
• Prioritize Wisely (Judgment): You use data and sound judgment to know when to accelerate, adapt, or pause for the greatest impact.
• Stop the Swirl (Leadership): You don’t wait for alignment—you create it by guiding conversations out of spin and into action.
• Clear Is Kind (Candor): You give feedback with honesty and empathy, knowing that real growth starts with real talk.
• Generous by Default (Collectivism): You go the extra mile for your teammates, our shoppers, and our partners—because that’s who you are.

Compensation & Benefits

Base Salary: $140,000 – $160,000 depending on experience and location.
💻 Home Office Perks – We set you up for success with a company-provided laptop, a $450 home office stipend, and monthly reimbursements for internet and phone.
💰 Financial & Retirement Benefits – A 401(k) with a 4% company match.
💡 Community & Culture – Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.