Executive Creative Director, YouTube

Executive Summary

Dragonfruit is a company dedicated to creating and distributing high-quality content on YouTube that drives engagement and impacts its audience. As the Executive Creative Director, you will lead a team of Creative Directors in defining and enforcing creative standards across all client channels.

Why This Role Matters

This role requires a proven track record of leading creative teams at scale, with a blend of strategic thinking and aesthetic judgment. You will be responsible for ensuring that all deliverables meet a high bar in terms of ideation, scripting, packaging, and execution, while also developing and enforcing creative standards.

Key Responsibilities

• Own creative quality across all deliverables

• Develop Creative Directors

• Set and enforce creative standards

• Review and elevate high-priority work

• Improve core creative disciplines

• Drive creative consistency

• Navigate clients and stakeholders

Qualifications

• 7+ years of experience as a Creative Director, Lead Creative, or equivalent in YouTube, digital media, or content

• Proven leadership at scale, managing creative teams of 10+ delivering high-volume output across multiple channels or shows

• Taste × strategy intersection: strong strategic thinking about what captures mass attention and aesthetic judgment to know what premium, sophisticated work looks like

• 360-degree YouTube mastery: equally strong in packaging (titles, thumbnails, CTR), retention (average view duration, percentage viewed) AND visual storytelling

• Stakeholder navigation: earned buy-in from people who don't think like YouTube-expert creatives, with diplomacy rather than ego

• Player-coach mentality: energized by being in the work daily, not managing from a distance