Executive Office, Global Marketing Corporate Reputation Marketing, Associate, New York

About the role

The Corporate Reputation Marketing Associate will help protect and elevate the reputation of Goldman Sachs by stewarding integrated, end-to-end campaigns across our thought leadership, commercial leadership, and social impact marketing pillars.

Responsibilities

• Execute the corporate reputation marketing strategy, translating the corporate brand's messaging pillars into timely, relevant content distributed across owned and paid channels.
• Lead strategic, creative, and executional management of the always-on Corporate Reputation Campaign — generating new marketing ideas to support firm priorities, stewarding asset creation, and using performance data to continuously optimize results.
• Partner with the Paid Media team to develop campaign strategies, manage creative handoffs, review preview links and identify issues, monitor live executions, and escalate or resolve implementation issues.
• Build networks across the firm to understand business priorities, align business marketing efforts with corporate brand initiatives, and co-create marketing ideas.
• Manage senior stakeholder relationships within Marketing, including regular presentations to leaders on upcoming campaign messages, integrated marketing plans, and creative work.
• Across a wide range of integrated campaigns, proactively bring forward ideas for new marketing messages, develop compelling copy, and steward integrated campaigns from development to execution.
• Oversee the content approval process across Marketing leadership, internal stakeholders, and Legal and Compliance, ensuring timely delivery and adherence to brand and regulatory standards.
• Support budget management and hygiene, including campaign and creative agency spend tracking.

Qualifications

• 3-5 years of relevant experience in brand marketing, integrated marketing, and/or reputation management, with demonstrated fluency in paid and owned marketing channels, creative development with external agency partners, and end-to-end campaign management.
• Sharp instinct for reputational risk management and strong creative judgment across written, design, and video channels.
• Exceptional communication and creative presentation skills, including comfort presenting to senior stakeholders.
• Proactive self-starter with a proven track record of generating original creative ideas and building strong cross-functional partnerships.
• Eagerness and experience with leveraging AI tools to improve and accelerate marketing workflows — from audience targeting and content generation to performance reporting.
• Excellent copywriting skills, with a portfolio that demonstrates clarity, brand voice fluency, and subject matter expertise in finance and capital markets.

Pay

The expected base salary for this New York, NY, United States-based position is $100000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.