Executive Director of Marketing & Membership

Responsibilities

• Lead, coach, and develop the Marketing Team.
• Develop and implement the Association's annual marketing strategy, priorities, and campaign calendar.
• Serve as the Association's strategic marketing advisor to the COO and senior leadership.
• Partner with branch and program leaders to support membership growth, program participation, and community engagement.
• Ensure consistent branding, messaging, and communications across all YMCA locations.
• Create marketing resources, templates, and best practices for Association-wide use.
• Monitor marketing performance, analyze results, and provide recommendations for continuous improvement.

Qualifications

• Bachelor's degree preferred.
• Minimum of five years of marketing, communications, sales, or related leadership experience; YMCA experience or comparable nonprofit experience preferred.
• CPR/AED and First Aid certifications required (or ability to obtain).
• Strong understanding of marketing strategy, branding, digital communications, and customer engagement.
• Excellent leadership, communication, presentation, and relationship-building skills.
• Highly organized, creative, self-motivated, and able to manage multiple priorities.
• Able to work collaboratively across departments while also exercising independent judgment.
• Proficiency with Microsoft Office and marketing design/content management tools.