Membership & Marketing Director

About the Role

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The role is responsible for managing and overseeing the membership and marketing activities for the branch, supervising Member Engagement Representatives and other Branch staff who serve as the first point of contact for members and future members.

Our Culture

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.

• We are welcoming: we are open to all. We are a place where you can belong and become.
• We are genuine: we value you and embrace your individuality.
• We are hopeful: we believe in you and your potential to become a catalyst in the world.
• We are nurturing: we support you in your journey to develop your full potential.
• We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

Responsibilities

• Implements membership strategies that support recruitment of new members and retention of existing members.
• Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions.
• Fosters a climate of innovation and resolves problems to ensure member satisfaction.
• Creates and executes a strong on-boarding program for new members.
• Recruits, hires, trains, develops, schedules and directs staff and volunteers as needed.
• Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
• Promotes program and membership enrollment in interactions with existing and potential members.
• Coordinates program registration, including logistics to support phone, walk-in and web registration.
• Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
• Constructs and implements plans that encourage members to try new programs and become involved in the Y community as committed members rather than just casual participants.
• Coordinates special events and activities related to member engagement and youth and family, as well as ensures member challenge programs are fully implemented and subscribed to throughout the membership community.
• Develops effective working relationships with service groups, community organizations, and companies, including making presentations.
• Writes drafts of program information necessary to promote assigned programs, in accordance with membership and marketing plans, and works with the Association Marketing team to produce and distribute the information.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
• Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff.
• Participates in annual Y Partners campaign.
• Provides program data and reports in support of planning processes and grant reporting requirements.
• Follows established marketing, brand and graphics standards.
• Establishes monthly and annual goals with supervisor.
• Meets or exceeds membership revenue and marketing goals.
• Participates as a member of the association’s Member Engagement Cabinet.
• Models behavior consistent with our core values.
• Maintains accurate inventory of all equipment related to membership operations.
• Follows systems, practices, and training related to risk management and safety of participants and staff, and follows accident report procedures and policies.
• Performs all other duties as assigned.

Leadership Competencies

• Community Engagement
• Communication
• Program/Project Management

Requirements

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Three to four years experience in membership and marketing is preferred.
• Excellent personal computer skills and experience with standard business software.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• Must understand the basic concepts of a voluntary, non-profit organization, as well as the structure of the YMCA as a partnership of volunteers and staff, and accept a commitment to the YMCA mission.
• Employee must have working knowledge of a Mac environment, Gmail, and Microsoft Office Suite.
• Certifications required within the first week of hire: Bloodborne Pathogens, Defensive Driving, and Hazardous Communications.
• Certifications required within the first 60 days of hire: YMCA approved basic life saving skills such as CPR, First Aid, AED.
• This position must have the ability to respond to safety and emergency situations.
• Must be 21 years of age, have a valid driver’s license, as well as capacity to drive to various locations within the greater San Antonio metropolitan area.

Working Conditions

• Work is performed in a fast-paced facility environment. Position requires attending meetings at different off-site locations.
• Visual acuity is required for reading computer screens and/or documents and making changes as necessary/required.
• Job requires high levels of alertness and concentration.
• This position requires analytical abilities and multitasking in order to identify problems and recommend solutions.
• Job requires accuracy and attention to detail, organizational, and time management skills, while maintaining high levels of initiative in order to work within deadlines.
• Occasional stooping and bending with regular lifting of up to 20 pounds is required.
• Incumbent must be able to sit and stand for long periods of time, as well as, able to manipulate keyboards, telephone keypads, and writing utensils is essential.