Director of Membership & Marketing

About the Role

The Director of Membership and Marketing at Boca Grove POA is an excellent communicator with a talent for building strong relationships between members and staff. This role works closely with the General Manager and other Managers and Directors, serving as the Club’s Membership Director while performing specific tasks as requested. The position assists in all Marketing, Communications, and Public Relations for the Club and POA, including planning, implementing, overseeing, and coordinating member events. The role focuses on increasing member satisfaction and attracting the next generation of members by developing and marketing services. This position has a dotted-line relationship with all departments and department heads and is responsible for managing membership turnovers, maintaining records, retention, and generating replacements for Activity Permittees. The Director drives new programs to enhance the member experience and reports directly to the General Manager as part of the Leadership Team.

Responsibilities

• Membership Services & Development
  • Serve as the primary point of contact for prospective and new members.
  • Respond to member inquiries, resolve complaints, and ensure a high level of member satisfaction.
  • Coordinate membership tours, application processes, onboarding, and orientation.
  • Maintain accurate and current membership records and reports.
  • Track membership trends and generate analytical reports to support strategic decisions.
  • Manage the Activity Permittee program, including applications, renewals, and retention.
  • Maintain all waiting lists and monitor capacity levels.
• Marketing & Communications
  • Develop and implement a comprehensive annual marketing plan in collaboration with department heads.
  • Oversee all Club marketing initiatives, advertising, branding, and public relations.
  • Review and ensure consistency across all marketing and communication platforms, including newsletters, digital content, flyers, website, email campaigns, and social media.
  • Manage relationships with media outlets and negotiate advertising and promotional opportunities.
  • Work with graphic designers, copywriters, and agencies to support brand image.
  • Educate internal teams on brand standards and club communication expectations.
• Member Experience, Orientation & Club Engagement
  • Serve as the key facilitator of the member experience, focusing on creating lasting relationships between members, staff, and the Club community.
  • Oversee the Ambassador Program, ensuring new members are paired with current members who share similar interests, backgrounds, or lifestyles.
  • Lead all new members’ orientation and assimilation efforts, ensuring every new member feels welcomed, informed, and integrated into Club life.
  • Plan and coordinate new member welcome events, small-group socials, and onboarding initiatives in collaboration with department heads.
  • Maintain regular communication with new members during their first year to support engagement and ensure a smooth transition into Club culture.
  • Attend all major Club events and holidays to represent the Membership Department and engage with members, including New Year’s Day Brunch, President’s Day, Easter, Passover, Spring Fling, Memorial Day, Fourth of July, Labor Day, Fall Extravaganza, Thanksgiving, Hannukah/Christmas festivities, New Year’s Eve, and Club Anniversary celebrations.
  • Collaborate with Food & Beverage, Recreation, Tennis, Golf, and POA departments to ensure events and holiday programming supports member enjoyment and satisfaction.
  • Partner with the Communications coordinator to promote events and initiatives while gathering member feedback for future planning.
• Internal Coordination & Leadership
  • Attend management and department head meetings.
  • Coordinate interdepartmental marketing and communication efforts.
  • Supervise Membership Department staff.
  • Direct and monitor POA member-facing services as assigned.
• Realtor & Community Relations
  • Serve as the liaison to Preferred Realtors and outside real estate professionals.
  • Coordinate and host events such as the Annual Boca Grove Showcase to promote Club exposure.
  • Provide prospective buyers and their agents with accurate, up-to-date membership and Club information.
  • Assist builders and developers participating in the Builder Program.
  • Assist members participating in the Renovators Program.
• Physical Demands
  • Regularly required to talk or hear.
  • Frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms.
  • Occasionally required to sit, climb or balance, stoop, kneel, crouch, or crawl.
  • Must occasionally lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
  • Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Occasionally works in outdoor weather conditions. Noise level is moderate.

Requirements

• Bachelor’s degree (BS/BA) or Associate’s degree preferred.
• 5 or more years of experience in a private club preferred.
• Proven strong communication and leadership skills.
• Excellent organizational skills, communication skills, and multi-tasking capabilities.
• Demonstrated leadership skills and mastery in delegating multiple tasks.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to communicate effectively with guests, management, vendors/suppliers, the general public, and other employees.
• Ability to perform basic arithmetic operations (addition, subtraction, multiplication, division) using whole numbers, common fractions, and decimals.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Working knowledge of various computer software programs (MS Office, Jonas, ADP, POS, Open Table, etc.).
• Clean driving record.

Schedule

Core hours are 10 AM–6 PM, Wednesday–Friday during the season of November–April. Must be flexible with work schedule to attend major Club events and holidays.