Executive Director, Health Plan Marketing and Marketing Operations

Phoenix, Arizona – Marketing and Communications, Day shift

About the role

This position serves as the enterprise leader for dual marketing functions: overseeing Banner Health’s government-sponsored health plan products and leading marketing operations to ensure strategic alignment and optimize efficiencies across the department.

Responsibilities

Health Plan

• Lead the development and execution of health plan marketing strategies supporting acquisition, retention, and engagement based on data and industry best practices.
• Drive strategic alignment of marketing with Health Plan operations and system priorities for go-to-market needs and value-based/ACO-related initiatives.
• Develop annual and campaign-level plans aligned to AEP, OEP, SEP, and state timelines; support compliant demand generation and enrollment efforts.
• Oversee member, network, and provider communications, ensuring materials are clear, accurate, accessible, and compliant while maintaining consistent communication cadences.
• Serve as marketing lead accountable for compliant execution, ensuring communications meet CMS, state, and audit requirements; coordinate with Legal, Compliance, and Operations on reviews and filings.
• Foster strong cross-functional partnerships with Health Plan executives, integrate Banner brand standards within regulatory limits, and partner with Corporate Communications as needed.
• Establish KPIs tied to enrollment, retention, and engagement; monitor performance, share insights, and manage budgets supporting growth and communications.

Marketing Operations

• Oversee marketing strategic planning and process management, including developing and implementing marketing processes, workflows, and policies.
• Align marketing operations with department’s strategic priorities in support of Banner’s overall objectives.
• Develop and manage leadership reporting tools, updates, and presentations to keep the C-suite informed of marketing activities.
• Optimize the use of tools and technology (e.g., Workfront, AI) to streamline workflows, improve collaboration, and ensure transparency.
• Explore and recommend the use of Bannerwise and AI across the Marketing function.
• Create standardized operating procedures for key marketing activities to enhance cross-functional collaboration and efficiencies.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 12 years of progressive experience in health plan marketing, healthcare marketing, or related field with demonstrated expertise in regulated environments.
• Experience in strategic marketing planning, member communications, and working within CMS and state regulatory frameworks.
• Proven ability to develop and execute compliant marketing campaigns, manage cross-functional partnerships, and drive performance through data-driven decision making.

Skills

• Expertise in health plan marketing strategies and regulatory compliance (CMS, state requirements).
• Member and provider communications, budget management, and performance analytics/KPI development.
• Cross-functional collaboration and ability to balance growth objectives with regulatory constraints.
• Strong knowledge of AEP, OEP, SEP timelines, value-based care initiatives, and ACO operations.

Preferred Qualifications

• Master’s degree or MBA.
• Experience in Medicare Advantage and Medicaid, supporting ACO or value-based models in payer-provider or integrated delivery systems.
• Familiarity with provider network communications.

Benefits

This opportunity includes the option to participate in a variety of health, financial, and security benefits. The position may also be eligible for Banner Health’s Management Incentive Program as part of your Total Rewards package.