Director, Marketing - Health Plans & Health Systems

About the role

For our client, we are seeking a Director, Marketing - Health Plans & Health Systems to join the team of a leader in the Healthcare space. This leader will guide vertical marketing strategy for health plans and health systems, with a strong emphasis on brand positioning, demand generation, and member acquisition. The role will also partner closely with cross-functional stakeholders to support key accounts, strengthen market presence, and translate clinical value into compelling messaging for target audiences. You will build and lead a data-driven marketing team, use experimentation to improve performance, and help scale growth through coordinated campaigns and digital channels.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Define and execute the multi-channel GTM marketing roadmap for vertical growth
• Elevate brand authority through high-impact activations and campaigns
• Oversee member acquisition and digital partner channels for national growth
• Build and scale an AI-enabled marketing team focused on data-driven experimentation
• Partner with cross-functional teams to drive market demand and support key accounts
• Track and optimize performance KPIs related to lead generation and member enrollment

Qualifications

• 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems
• 5+ years of team management experience with a successful history of leading teams
• Deep understanding of health plan dynamics and provider engagement strategies
• Expertise in brand positioning, product marketing, and consumer acquisition
• Exceptional storytelling skills connecting complex clinical outcomes to member needs
• Highly analytical with experience linking marketing strategies to business goals

Benefits

• Comprehensive healthcare coverage including medical, dental, vision, and life insurance
• Coaching and therapy services available through an employee wellness program
• Equity in the company provided through discretionary restricted stock units
• Competitive paid time off, including vacation and sick days
• Paid parental leave to support family needs
• 401K plan with up to 3% matching for financial security
• Monthly tech allowance to support work resources
• Employee well-being perks and community celebration activities

Pay

$150,000 – $206,000 annually