Executive Director Casino Marketing - MGM National Harbor

The Role

The Executive Director of Casino Marketing Operations will lead the innovation, development, implementation, and ongoing operational sustainability of the Casino Marketing / Host Relationship Marketing Strategy, Operating Model, and CRM Technology Platform.

This dynamic and talented Casino Marketing Leader will collaborate with the Regional Marketing and Casino Marketing Leaders across Corporate and Property entities to develop a Strategy and Operating Model that incorporates best practices.

Day-to-day Responsibilities

• Works with Regional SVP of Marketing, Regional Directors of Database Marketing, Corporate Casino Marketing Leadership, Property Marketing Vice Presidents and Casino Marketing Teams to develop Casino Marketing Strategy and Operating Model that are consistent with the strategic vision of MGM Resorts international
• Creates and sustains a culture of strong relationships and flawless provision of service to MGM’s best and most loyal customers along with an enhanced focus on sales and proactive outreach by the Casino Marketing Host Teams to further enhance loyalty from customers assigned to hosts
• Learns and develops the Casino Marketing Sales Training and Development program
• Engages with Casino Marketers at all Regional properties and corporate along with IT and 3rd Party systems integrators in the development of MGM’s Customer Relationship Management (CRM) Platform
• Anticipates, identifies and understands the needs of the Casino Marketing teams at each Regional property and integrates these into ongoing Casino Marketing Operating Model enhancements and CRM System capability development
• Fulfills the role of Subject Matter Expert as it relates to all things Casino Marketing Host related at the Regional COE level and provides support and guidance to Regional Property Casino Marketing Leadership and Teams
• Facilitates and drives the efficient and profitable movement of Hosted Players across the Regional Portfolio of properties as well as Las Vegas properties
• Conducts competitor research and analysis for regional operations to ensure positioning alignment in regional markets

The Ideal Candidate

• Holds a bachelor's degree in business, Marketing, or a related field
• Brought four or more years of relevant leadership experience
• Possesses comprehensive, in-depth knowledge of all key casino disciplines, including player development, general casino operations, special events, loyalty programs, and VIP services

Perks & Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

Pay Range

The pay range for this role is: $150,900.00 - $201,200.00