Regional Director, Casino Digital Marketing

Key Responsibilities

• Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
• Translate property business objectives and micro- and macro-market dynamics into tailored paid media campaigns across all casino and gaming initiatives.
• Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs.
• Lead holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams.
• Establish an organic-to-paid amplification workflow that extends casino and hotel events, promotions, and offers across paid channels.
• Oversee the management of paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT.
• Define player segments, identify high-value player opportunities, and design personalized engagement journeys.
• Lead first-party data activation across the casino portfolio, integrating Hard Rock's Unity Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players.
• Direct creative strategy and asset development with internal teams and the creative agency of record to ensure relevance to target player segments.
• Collaborate with CRM, loyalty analytics, and product teams to connect paid acquisition with retention and player-development programs.
• Align casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of Paid Digital & Social.
• Apply AI and machine learning across campaign strategy, optimization, audience targeting, and predictive player modeling.
• Ensure compliance with responsible gaming standards, data privacy regulations, and state-level gaming marketing requirements across all digital initiatives.
• Conduct ongoing competitive benchmarking and platform POVs, staying current on gaming marketing trends, algorithm changes, and emerging technologies.

Qualifications & Experience

• 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing.
• Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry.
• Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI.
• Working knowledge of 1P data activation.
• Experience with AI and machine learning applications, including their impact on marketing strategy, audience targeting, personalization, optimization, and performance measurement.
• Expertise of gaming requirements and gaming marketing compliance regulations at the state level.
• Proficiency with campaign reporting and data visualization tools and ability to translate complex data into executive-ready insights.
• Exceptional communication and presentation skills.

Work Environment

This position is based at Seminole Hard Rock Support Services headquarters in a professional office environment, with periodic travel to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio.

Pre-Employment Process

Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check and, where applicable, gaming regulatory review.