Director of Casino Marketing

Essential Functions

• Develop and execute the VIP and Casino Marketing strategy to drive customer acquisition, loyalty, visitation, revenue growth, and profitability.
• Lead, coach, and develop a high-performing Casino Marketing and Player Development team, fostering a culture of accountability, collaboration, and exceptional guest service.
• Oversee the development and maintenance of the VIP customer marketing strategy that increases market share and profitability.
• Direct on-property and off-property relationship-building efforts, events, and experiences designed to strengthen customer engagement and loyalty.
• Partners with Marketing and Operations teams to develop and execute promotions, entertainment, events, and other strategic marketing programs.
• Ensure effective utilization of CRM tools, customer data, and analytics to support player development, personalized marketing, and revenue optimization.
• Establish departmental goals, key performance indicators, and reporting processes to measure program effectiveness and team performance.
• Manage departmental budgets and financial performance, including revenue, reinvestment, complimentary spending, and profitability targets.
• Analyze market trends, competitive activity, and customer insights to identify growth opportunities and inform strategic decision-making.
• Ensure effective utilization of CRM tools, customer data, and analytics to support player development, personalized marketing, and revenue optimization.
• Ensure compliance with all gaming regulations, internal controls, company policies, and responsible gaming standards.
• Serve as a visible leader and ambassador for the property, promoting a culture of integrity, inclusion, innovation, and operational excellence.
• Perform other duties as assigned.

Knowledge, Skills & Abilities

• Strong communication, leadership, organizational, and relationship-building skills.
• Ability to work independently and effectively manage multiple priorities in a fast-paced, dynamic environment.
• Ability to sit, stand, and walk for extended periods and move throughout all areas of the property, including stairways and escalators.
• Ability to lift, carry, push, pull, and move up to 50 pounds, and perform activities such as reaching, bending, twisting, stooping, and kneeling.
• Ability to respond appropriately to visual and auditory cues and communicate clearly and persuasively.
• Manual dexterity sufficient to operate a computer and standard office equipment.
• Ability to maintain composure and exercise sound judgment when addressing employee and guest concerns.
• Ability to work in environments with varying levels of noise, lighting, and dust.
• Must be available to work flexible schedules, including evenings, weekends, holidays, and special events as business needs require.
• Must be able to read, write, speak, and understand English.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field preferred.
• 7+ years of progressive leadership experience in casino marketing, VIP/player development, loyalty marketing, or a related hospitality or gaming environment.
• Proven success developing and executing VIP marketing strategies that drive customer acquisition, retention, loyalty, and revenue growth.
• Experience planning and executing promotions, special events, entertainment programs, and VIP experiences.
• Proven ability to analyze customer and financial data to identify opportunities, measure performance, and drive business results.
• Proficient in Microsoft Office Suite, including Excel, PowerPoint, Word, and Outlook; experience with casino management systems, CRM platforms, and marketing analytics tools preferred.

Required Certification/License

• Ability to obtain a Casino Gaming Employee (CGE) license within the State of Ohio.