Jobs · Marketing · California

Executive Director, Brand Lead Nplate, Vectibix, and Lumakras

BioSpace · Thousand Oaks, CA · 3 wk ago
Marketing$265k–$355k/yrFull-time

What you will do

In this leadership role, the Executive Director, Brand Lead will be accountable for driving strategy, performance, and innovation across Nplate, Vectibix, and Lumakras. Within the Lifecycle Value Lab construct, these brands have additional lifecycle management opportunities to be advanced through new indications, evidence generation, sales force engagement, and omnichannel experimentation, which will be key levers and deliverables of success in this leadership role.

Key Responsibilities include:

  • Portfolio Strategy & Business Performance
    • Lead the overall commercial strategy, performance, and experimentation opportunities for Nplate, Vectibix, and Lumakras
    • Advance integrated brand strategies that maximize patient impact throughout the lifecycle
    • Establish portfolio priorities, performance objectives, and success metrics aligned with enterprise goals
    • Continuously evaluate lifecycle and market dynamics, competitive trends, customer insights, and emerging opportunities to optimize performance
    • Own portfolio forecasting, business planning, resource allocation, and investment decisions
  • Test-and-Learn Leadership & Commercial Innovation
    • Champion LVL's purpose-built mission of leveraging agile operating models, modern technologies, and disciplined experimentation to accelerate product performance
    • Build and Shepard portfolio-wide experimentation agenda designed to generate actionable insights and scalable commercial capabilities
    • Foster a culture that embraces learning, encourages intelligent risk-taking, and values both successful outcomes and productive failures
    • Evaluate new technologies, embrace, and become fluent in AI-enabled capabilities
    • Ensure learnings are systematically captured, shared, and scaled across the broader USBO organization
  • Omnichannel & Field Force Excellence
    • Lead an integrated promotional strategy across sales, digital, media, and emerging channels into a cohesive customer experience
    • Partner closely with Sales Leadership to ensure alignment between field execution and portfolio strategy
    • Optimize channel mix and engagement strategies through data-driven decision making and ongoing experimentation
  • Cross-Functional Enterprise Leadership
    • Lead a highly integrated matrix team spanning Marketing, Sales, Medical, Market Access, Digital, Analytics, Patient Support, Corporate Affairs, Regulatory, Legal, and Operations
    • Build strong partnerships across therapeutic areas and business units to maximize organizational learning and impact
    • Support open debate and drive alignment with stakeholders around strategic priorities and resource decisions
    • Serve as a visible champion for the Lifecycle Value Lab Business Unit across Amgen
  • Organizational Leadership & Talent Development
    • Create an inclusive environment where diverse perspectives are valued and individuals are empowered to contribute their best work
    • Coach and develop future commercial leaders through stretch opportunities, experimentation, and continuous learning
    • Lead through ambiguity and change while maintaining focus on business outcomes and patient impact

    Basic Qualifications:

    • Doctorate degree and 6 years of marketing experience OR
    • Masters degree and 10 years of marketing experience OR
    • Bachelors degree and 12 years of marketing experience AND
    • 6 years of managerial experience directly managing people and/or leading teams, programs, or resource allocation

    Preferred Qualifications:

    • Ability to lead at scale, including managing leaders and complex, multi-brand portfolios, with an emphasis on field integration and pull through
    • Experience shaping strategy and influencing senior stakeholders and executives
    • Experience building and scaling modern marketing capabilities and innovation frameworks
    • Experience driving data-driven decision-making and experimentation at scale
    • Experience in lifecycle management and long-term asset optimization
    • Ability to operate effectively in ambiguous, fast-paced, and highly matrixed environments
    • Executive communication, presence, and stakeholder management skills
    • What you can expect of us

      • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
      • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
      • Stock-based long-term incentives
      • Award-winning time-off plans and bi-annual company-wide shutdowns
      • Flexible work models where possible.

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