Executive Director, Brand Lead – Nplate, Vectibix, and Lumakras
Amgen · United States · 3 wk ago
RemoteRemoteAdvertising$265k–$355k/yrFull-time
Key Responsibilities
- Portfolio Strategy & Business Performance
- Lead overall commercial strategy, performance, and experimentation opportunities for Nplate, Vectibix, and Lumakras
- Advance integrated brand strategies that maximize patient impact throughout the lifecycle
- Establish portfolio priorities, performance objectives, and success metrics aligned with enterprise goals
- Continuously evaluate lifecycle and market dynamics, competitive trends, customer insights, and emerging opportunities to optimize performance
- Own portfolio forecasting, business planning, resource allocation, and investment decisions
- Test-and-Learn Leadership & Commercial Innovation
- Champion LVL's purpose-built mission of leveraging agile operating models, modern technologies, and disciplined experimentation to accelerate product performance
- Build and shepherd portfolio-wide experimentation agenda designed to generate actionable insights and scalable commercial capabilities
- Foster a culture that embraces learning, encourages intelligent risk-taking, and values both successful outcomes and productive failures
- Evaluate new technologies, embrace, and become fluent in AI-enabled capabilities
- Ensure learnings are systematically captured, shared, and scaled across the broader USBO organization
- Omnichannel & Field Force Excellence
- Lead an integrated promotional strategy across sales, digital, media, and emerging channels into a cohesive customer experience
- Partner closely with Sales Leadership to ensure alignment between field execution and portfolio strategy
- Optimize channel mix and engagement strategies through data-driven decision making and ongoing experimentation
- Cross-Functional Enterprise Leadership
- Lead a highly integrated matrix team spanning Marketing, Sales, Medical, Market Access, Digital, Analytics, Patient Support, Corporate Affairs, Regulatory, Legal, and Operations
- Build strong partnerships across therapeutic areas and business units to maximize organizational learning and impact
- Serve as a visible champion for the Lifecycle Value Lab Business Unit across Amgen
- Organizational Leadership & Talent Development
- Build, inspire, and develop a high-performing team committed to innovation, accountability, and executional excellence
- Create an inclusive environment where diverse perspectives are valued and individuals are empowered to contribute their best work
- Coach and develop future commercial leaders through stretch opportunities, experimentation, and continuous learning
- Lead through ambiguity and change while maintaining focus on business outcomes and patient impact
Basic Qualifications
- Doctorate degree and 6 years of marketing experience OR
- Master’s degree and 10 years of marketing experience OR
- Bachelor’s degree and 12 years of marketing experience
- AND 6 years of managerial experience directly managing people and/or leading teams, programs, or resource allocation
Preferred Qualifications
- Ability to lead at scale, including managing leaders and complex, multi-brand portfolios, with an emphasis on field integration and pull through
- Experience shaping strategy and influencing senior stakeholders and executives
- Experience building and scaling modern marketing capabilities and innovation frameworks
- Experience driving data-driven decision-making and experimentation at scale
- Experience in lifecycle management and long-term asset optimization
- Ability to operate effectively in ambiguous, fast-paced, and highly matrixed environments
- Executive communication, presence, and stakeholder management skills