Jobs · Advertising

Executive Director, Brand Lead – Nplate, Vectibix, and Lumakras

Amgen · United States · 3 wk ago
RemoteRemoteAdvertising$265k–$355k/yrFull-time

Key Responsibilities

  • Portfolio Strategy & Business Performance
    • Lead overall commercial strategy, performance, and experimentation opportunities for Nplate, Vectibix, and Lumakras
    • Advance integrated brand strategies that maximize patient impact throughout the lifecycle
    • Establish portfolio priorities, performance objectives, and success metrics aligned with enterprise goals
    • Continuously evaluate lifecycle and market dynamics, competitive trends, customer insights, and emerging opportunities to optimize performance
    • Own portfolio forecasting, business planning, resource allocation, and investment decisions
  • Test-and-Learn Leadership & Commercial Innovation
    • Champion LVL's purpose-built mission of leveraging agile operating models, modern technologies, and disciplined experimentation to accelerate product performance
    • Build and shepherd portfolio-wide experimentation agenda designed to generate actionable insights and scalable commercial capabilities
    • Foster a culture that embraces learning, encourages intelligent risk-taking, and values both successful outcomes and productive failures
    • Evaluate new technologies, embrace, and become fluent in AI-enabled capabilities
    • Ensure learnings are systematically captured, shared, and scaled across the broader USBO organization
  • Omnichannel & Field Force Excellence
    • Lead an integrated promotional strategy across sales, digital, media, and emerging channels into a cohesive customer experience
    • Partner closely with Sales Leadership to ensure alignment between field execution and portfolio strategy
    • Optimize channel mix and engagement strategies through data-driven decision making and ongoing experimentation
  • Cross-Functional Enterprise Leadership
    • Lead a highly integrated matrix team spanning Marketing, Sales, Medical, Market Access, Digital, Analytics, Patient Support, Corporate Affairs, Regulatory, Legal, and Operations
    • Build strong partnerships across therapeutic areas and business units to maximize organizational learning and impact
    • Serve as a visible champion for the Lifecycle Value Lab Business Unit across Amgen
  • Organizational Leadership & Talent Development
    • Build, inspire, and develop a high-performing team committed to innovation, accountability, and executional excellence
    • Create an inclusive environment where diverse perspectives are valued and individuals are empowered to contribute their best work
    • Coach and develop future commercial leaders through stretch opportunities, experimentation, and continuous learning
    • Lead through ambiguity and change while maintaining focus on business outcomes and patient impact

Basic Qualifications

  • Doctorate degree and 6 years of marketing experience OR
  • Master’s degree and 10 years of marketing experience OR
  • Bachelor’s degree and 12 years of marketing experience
  • AND 6 years of managerial experience directly managing people and/or leading teams, programs, or resource allocation

Preferred Qualifications

  • Ability to lead at scale, including managing leaders and complex, multi-brand portfolios, with an emphasis on field integration and pull through
  • Experience shaping strategy and influencing senior stakeholders and executives
  • Experience building and scaling modern marketing capabilities and innovation frameworks
  • Experience driving data-driven decision-making and experimentation at scale
  • Experience in lifecycle management and long-term asset optimization
  • Ability to operate effectively in ambiguous, fast-paced, and highly matrixed environments
  • Executive communication, presence, and stakeholder management skills

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