Executive Director

About the Role

The Executive Director is responsible for leading the entire community and supervising all community associates. This includes ensuring a positive and safe work environment where residents are excited to live and team members are excited to work. This position reports to the Regional Vice President.

Responsibilities

• Marketing and Community Relations
  • Act as the sales leader for the community, maintaining target census levels by creating a community sales culture and implementing an external marketing plan.
  • Provide daily hands-on leadership in setting and executing sales goals and initiatives based on the company’s sales program; ensure the community meets sales Key Performance Indicators.
  • Participate in special events, marketing efforts, and special programs externally, as well as conduct tours for prospective families and residents.
  • Train all Directors and receptionists on conducting tours in the absence of the Executive Director or Community Relations Director.
  • Create, maintain, and ensure a positive environment throughout the community for residents, family, friends, and all team members, aligned with Morning Pointe’s mission.
  • Promote a positive image and build relationships to ensure favorable community relations.
  • Maintain a current competitive analysis for budget development and competitive knowledge.
  • Participate in all new resident move-ins, including contract signing.
• Financial Performance
  • Review community revenue reporting at least monthly, manage the community budget, and analyze financial statements.
  • Maintain budget accountability, anticipate and minimize negative budget variances and deficits, and successfully manage operating expenses.
  • Accountable for meeting Net Operating Income (NOI) goals and budgeted revenue goals as defined by the annual budget; review the rent roll monthly at a minimum.
  • Implement monthly budgets for each department and ensure spend-downs are maintained.
• Leadership
  • Demonstrate high moral and ethical values.
  • Supervise and ensure quality control for all aspects of operations, including marketing, staffing, resident care and services, budgeting, safety, and building maintenance.
  • Ensure the director team and associates maintain an environment focused on delivering services by promoting individual resident capabilities through coordination of operations and programming functions.
  • Ensure residents' rights are well established and maintained at all times.
  • Ensure successful implementation of policies, procedures, and programs within state regulations and Morning Pointe policies.
  • Monitor resident, family, and associate satisfaction; review complaints and grievances and make written reports of actions taken.
  • Lead the community’s strategic planning initiative to establish goals and objectives in response to corporate goals.
  • Provide leadership, training, and direction to the community leadership team and create annual development plans for each Director.
  • Inform supervisors and appropriate corporate office associates of any concerns related to the community, residents, or associates.
  • Create a reporting structure during the absence of the Executive Director.
  • Provide recognition and promote a positive and engaging culture for team members, residents, and families.
  • Maintain a safe working environment through accident prevention, preservation of equipment, and safe working practices.
  • Ensure adequate supplies and equipment are on hand to meet day-to-day operational needs.
  • Secure annual Continuing Education Units required by the state to hold the appropriate administrator license (if applicable).
  • Attend all required training, in-service, and staff meetings; participate in workshops and seminars to stay current with data affecting senior living facilities.
• Staff Management
  • Recruit, hire, retain, and coach high-quality teams.
  • Ensure implementation of the Morning Pointe staffing model and schedule labor hours consistent with the model (minimizing overtime), including proper staffing levels at all times.
  • Provide leadership and direction to all Directors and feedback concerning their departments to assist in eliminating or correcting problem areas and improving services.
  • Lead staff meetings to ensure appropriate information sharing on a continuous basis.
  • Conduct operational meetings with Directors regularly.
  • Maintain a cohesive team environment among departments.
  • Ensure appropriate new hire orientation and monthly in-service training for all associates while meeting state and corporate training requirements.
  • Direct and evaluate the management team during the 90-day training period and on an annual review basis.
  • Approve and ensure appropriate associate counseling and disciplinary actions occur.
  • Ensure personnel files are created and maintained for all associates and that the record retention system meets state and corporate guidelines.
  • Review and approve bi-weekly payroll processing and ensure maintenance of appropriate documentation.
  • Ensure proper administration of Workers’ Compensation and Unemployment Compensation programs.
  • Participate and ensure required coverage for the Manager on Duty program.
  • Establish proper reporting protocol in your absence.
• Operations and Compliance
  • Assure compliance with local, state, and federal regulations; notify management of any visits by state officials and give prompt attention to cited deficiencies.
  • Support and successfully implement all Morning Pointe programs.
  • Approve all move-ins and move-outs.
  • Assist in preparing financial reports as requested.
  • Maintain records and investigate all incidents, accidents, or complaints.
  • Ensure maintenance of mandatory information, contracts, files, chemical specifications, and postings.
  • Review and approve all billing before forwarding to the Home Office.
  • Ensure maintenance of the community Disaster Recovery Plan(s).
  • Ensure state regulations, company programs, policies, and applicable guidelines are followed by associates, residents, visitors, and the general public.
  • Monitor resident care daily to ensure daily rounds and quality assurance programs are in place and enforced.
  • Establish and maintain a positive rapport with local and state agencies; ensure the community is survey-ready at all times.
• Resident Care
  • Ensure specific programs such as hydration, falls prevention, exercise, and others are coordinated and implemented.
  • Ensure the Director of Nursing builds relationships and strong communication with residents and families to aid in adjustment to Morning Pointe, identification of needs, concerns, and appropriate service plan development.
  • Participate in care plan conferences as needed in coordination with the Director of Nursing to review service plans with residents or families.
  • Ensure necessary ancillary services such as podiatry, dentistry, therapies, pharmacy consultation, and similar services are provided.
• Resident Engagement
  • Ensure development of creative and exciting activity programming meeting Morning Pointe requirements, with a focus on key aspects of healthy aging and individual preferences.
  • Conduct and/or arrange training to ensure all associates understand the purpose behind activity programming and special programs such as Morning Pointe in Motion, Meaningful Day, and Best Friends Approach.
  • Participate in activities calendar creation and ensure newsletters are distributed timely to the newsletter database.
• Dietary Services
  • Work collaboratively with the Food Service Director to ensure dining services meet and/or improve targeted goals for food cost, food quality, and resident satisfaction.
  • Communicate resident dietary feedback to appropriate regional or corporate team members.
• Asset Management
  • Ensure the community, grounds, and property are maintained at the highest standard of excellence through preventative maintenance systems and programs.
  • Routinely conduct community rounds with the Maintenance Director.
  • Ensure work orders are completed timely to maintain a safe environment and satisfied customers.
  • Participate in interactive emergency drills and ensure associates understand actions to be taken in emergency situations.
• Other Expectations
  • Perform other related essential duties as assigned.
  • Occasional travel is required; a valid driver’s license and proof of insurability are required.

Requirements

• Bachelor's Degree in business administration, health care administration, or other relevant course of study.
• Licensure required by state (if applicable).
• Strong leadership skills with a minimum of two (2) years' experience in supervising and management.
• A minimum of two (2) years' experience within a senior living environment or equivalent professional experience.
• Required experience as an Executive Director in a healthcare setting.

Skills

• Demonstrated record of success in a leadership capacity.
• Able to communicate effectively with all levels of associates, residents, family members, guests, vendors, referral sources, and the community at large.
• Excellent written and verbal communication skills; organizational and time management skills.
• Intermediate level of computer and technology competency, including Word, Excel, PowerPoint, Outlook, and other Microsoft Windows applications.
• Passion for working with seniors.
• Knowledge of customer service principles and practices.
• Knowledge and understanding of the mission of Morning Pointe Senior Living.

Physical Demands

• Frequent lifting, carrying, pushing, pulling, stooping, bending, turning, and stretching.
• Finger and hand dexterity required.
• Visual and hearing acuity essential.
• Ability to understand and carry out written and oral instructions necessary.
• Ability to perform basic mathematical computations required.