Executive Creative Director, Brand

Creative Leadership & Brand Stewardship

Steward and evolve Faherty’s evolving aesthetic creative expression, ensuring a cohesive and elevated brand identity across all channels and experiences.
Serve as the ultimate creative authority and guardian of brand standards, maintaining excellence in storytelling, design, and execution across every touchpoint.
Balance long-term brand building with near-term execution, ensuring all creative work delivers against both strategic and commercial goals.

Campaigns, Content & Execution

Establish clear creative briefs, direction, and feedback frameworks to ensure consistent, high-quality output across teams and partners.
Lead the development of integrated, multi-channel campaigns and brand initiatives across digital, retail, and experiential platforms.
Oversee the creation of all brand content—including motion, photography, video, and design—ensuring consistency and impact across paid and owned channels.
Guide storytelling across earned, owned, and paid channels to ensure a cohesive and culturally resonant brand narrative.

Cross-Functional Leadership

Partner with executive leadership, marketing, e-commerce, visual merchandising, retail, wholesale and product teams to align creative output with broader business objectives.
Work across teams to bring the brand expression to life across our channels in retail, wholesale, and ecomm.
As a member of the creative leadership team, contribute to seasonal campaigns and brand-wide initiatives.

Team Leadership & Operations

Build, mentor, and inspire a high-performing creative team, fostering a culture of collaboration, innovation, and accountability.
Establish and refine scalable creative processes and workflows that support efficiency while maintaining a high bar for quality.
Lead the selection, evaluation, and ongoing management of agency partners, ensuring alignment with brand vision and consistent delivery.
Cultivate and manage relationships with external partners, including photographers, and production teams, to expand creative capabilities.
Oversee creative budget, specifically photo production and freelance/agency network.

Innovation, AI & Cultural Insight

Drive innovation by introducing new ideas, talent, and emerging approaches to storytelling and content creation.
Explore and integrate AI-driven tools and workflows within the creative process, with a curiosity for how new technologies can enhance ideation, production, and personalization.
Maintain a strong pulse on cultural trends, competitive landscape, and customer insights to keep the brand relevant and forward-thinking.