Creative Director, Brand Marketing

About the role

We unite everyday people to unlock their financial progress.

Responsibilities

• Create a vision for the Chime brand that translates into powerful and authentic storytelling that drives awareness/consideration
• Develop and execute a creative vision for what our brand looks and feels like through integrated marketing campaigns, TV, activations, social campaigns, and partnerships across all channels.
• Champion bold ideas and creative approaches to telling Chime’s stories and more deeply connecting with Chime’s members
• Oversee the end-to-end creative process, from concept development to final execution, ensuring alignment with the company’s brand values and marketing objectives.
• Collaborate with marketing leads to create integrated campaigns that resonate with target audiences.
• Provide strategic direction and leadership to a team of art directors, designers and copywriters, fostering an environment of creativity, innovation, and collaboration.
• Lead creative brainstorming sessions, providing clear guidance, feedback, and inspiration to generate impactful ideas.
• Manage relationships with external creative agencies, production houses, and media partners to ensure high-quality execution of campaigns.
• Stay current with industry trends, emerging technologies, and best practices to ensure our creative work is fresh and relevant.
• Maintain a strong understanding of our consumer base, market trends, and competitor landscape to inform creative strategies.
• Inspire commitment, loyalty, pride, and spirit in the organization, to support Chime as a great place to work

Qualifications

• A deep passion for building brands with a results-oriented mindset
• 8+ years in creative leadership, with at least 5 years in a leadership position building brand-level work
• Deep understanding of advanced AI tools to support the creative process.
• Bachelor’s degree in Marketing, Advertising, Design, Copywriting or a related field.
• Proven experience working in a creative agency environment, with a strong portfolio of consumer-facing campaigns, including TV spots, digital, and partnership initiatives.
• Demonstrated ability to develop creative concepts that drive engagement and brand loyalty.
• Strong leadership skills with the ability to inspire, mentor, and lead a small creative team.
• Excellent communication and presentation skills, with the ability to articulate creative ideas and concepts to stakeholders.
• Experience managing cross-functional teams and collaborating with external partners.

Pay

The base salary offered for this role and level of experience will begin at $201,000.00 and up to $279,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Schedule

In this role, you can expect to:

• Create a vision for the Chime brand that translates into powerful and authentic storytelling that drives awareness/consideration
• Develop and execute a creative vision for what our brand looks and feels like through integrated marketing campaigns, TV, activations, social campaigns, and partnerships across all channels.
• Champion bold ideas and creative approaches to telling Chime’s stories and more deeply connecting with Chime’s members
• Oversee the end-to-end creative process, from concept development to final execution, ensuring alignment with the company’s brand values and marketing objectives.
• Collaborate with marketing leads to create integrated campaigns that resonate with target audiences.
• Provide strategic direction and leadership to a team of art directors, designers and copywriters, fostering an environment of creativity, innovation, and collaboration.
• Lead creative brainstorming sessions, providing clear guidance, feedback, and inspiration to generate impactful ideas.
• Manage relationships with external creative agencies, production houses, and media partners to ensure high-quality execution of campaigns.
• Stay current with industry trends, emerging technologies, and best practices to ensure our creative work is fresh and relevant.
• Maintain a strong understanding of our consumer base, market trends, and competitor landscape to inform creative strategies.
• Inspire commitment, loyalty, pride, and spirit in the organization, to support Chime as a great place to work