Marketing Director, Brand and Creative

About the role

The Marketing Director, Brand and Creative role at GEICO is responsible for developing, driving, and executing marketing strategies that align with business objectives, strengthen the brand, and drive profitable growth. Reporting to the Chief Marketing Officer, this role manages a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels.

Responsibilities

• Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
• Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
• Contribute to the design of various market research endeavors that will provide the building blocks for guiding strategy recommendations.
• Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines, producing briefs, and identifying opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
• Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects. Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
• Build and manage External Creative Agency Partner relationships. Set, track, and hold agency partners accountable against assigned business objectives.
• Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive. Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations. Drive creative excellence including evaluating quality of output, efficiency and effectiveness.
• Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner.
• Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
• Collaborate and communicate closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives. Motivate internal cross-functional teams and agency partners and drive accountability to business objectives. Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
• Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
• Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
• Skilled at managing large scale programs for both B2B and B2C activations.
• Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.
• Experience working with external Creative and Media agency partners.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.
• Experience with digital marketing channels, especially paid and owned social media.

Pay

$146,575.00 - $229,600.00 annually. Annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.