Executive Actuary - Loyalty & Behavioural Science

Job Description

The Executive Actuary – Loyalty and Behavioral Science will drive measurable improvements in customer lifetime value, risk selection, and portfolio profitability through evidence-based behavioural interventions and actuarially sound loyalty program design.

Job Requirements

• Strategic Leadership & Actuarial Vision
• Define and champion the loyalty and behavioral sciences vision across the enterprise
• Establish a multiyear actuarial roadmap integrating behavioral research into reserving, pricing, capital allocation, and customer engagement innovation
• Act as a thought leader and subject matter expert
• Collaborate with the Chief Actuary to embed behavioral insights into statutory reporting, experience studies, and actuarial opinion work
• Partnership Development & Behavioral Science Integration & Actuarial Modeling
• Lead the design and rigorous testing of behavioral economics frameworks
• Develop actuarially validated behavioral nudges and interventions
• Partner with pricing actuaries and product development teams
• Conduct credibility weighted analyses
• Integrate behavioral assumptions into actuarial projections
• Customer Loyalty Programmes & Lifetime Value Optimization
• Drive revenue growth through the commercialization of actuarial capabilities and solutions
• Create value propositions that effectively communicate complex actuarial concepts to non-technical stakeholders
• Oversee the development of proposals, business cases, and commercial terms
• Risk & Compliance Alignment
• Ensure all loyalty initiatives comply with actuarial standards of practice, insurance regulations, data privacy laws, and ethical guidelines
• Embed loyalty and behavioral strategies into the enterprise risk management framework
• Conduct scenario planning, sensitivity analysis, and actuarial stress testing
• Provide actuarial signoff on behavioral program designs
• Data, Analytics & Actuarial Insights
• Oversee advanced actuarial analytics teams
• Generate actionable insights from policyholder behavior, claims patterns, lapse studies, mortality experience, and loyalty program data
• Translate complex actuarial data and behavioral research into executive level insights
• Lead the development of experience studies
• Stakeholder & Cross-Functional Collaboration
• Partner strategically with Marketing, Sales, Operations, Digital Transformation, Claims, and Underwriting teams
• Influence C suite executives, the Board of Directors, and Audit Committees
• Build external partnerships
• Represent the actuarial perspective in strategic initiatives
• Innovation & Continuous Improvement
• Benchmark loyalty and behavioral science practices
• Pilot innovative customer engagement models
• Establish a culture of experimentation and actuarial discipline
• Lead innovation in emerging actuarial techniques
• Leadership & Talent Development
• Mentor and develop actuarial talent
• Drive organizational awareness and training
• Champion professional development

Qualifications

• Qualified Actuary (Associate or Fellow) by recognized actuarial professional body
• 10-15 years of progressive actuarial experience in insurance, with at least 7 years in leadership roles
• Deep expertise in pricing, reserving, predictive modeling, and experience studies
• Proven track record integrating behavioral science principles into actuarial frameworks
• Advanced knowledge of statistical modeling, machine learning, and data analytics
• Proven track record in rolling out or managing a Loyalty Program/s within the Financial Services industry