EVP, Product

About the role

The 4As is the voice of the agency community across America. The global ad industry is set to pass $1 Trillion in spend this year, with the US accounting for $491 billion of that spend and representing 20% of GDP. This role will be the first introduction of Product leadership to the 4As.

Responsibilities

• Define and develop our product strategy and oversee the development of our product portfolio.
• Collaborate with the Growth BU, Member Solutions BU, and PM&I BU to ensure products are aligned with member needs and the market.
• Lead the transition to a strategy of portfolio management, ensuring that the portfolio is aligned with value creation, measurement, and go-to-market strategy.
• Develop a new approach to product development, working with the PM&I BU, SMEs, and ELT leaders of Growth and Member Solutions BUs to set out our product development strategy.
• Drive revenue growth by identifying and executing opportunities across both member and non-member segments, ensuring optimization of existing offerings and development of new revenue streams.
• Work with the CEO and CFO to develop clear P&L / commercial models to measure the business accountability of our products.
• Assign a higher level of measurement across each product in the portfolio, understanding what works, what our benchmarks should be, and how we should assess each experience.

Requirements

• 20+ years of advertising and marketing industry experience, preferably with relevant experience in company leadership, product, business transformation, advertising or media agency.
• A clear understanding of modern marketing and its key facets: media, strategy, platforms, data, technology, creativity.
• A proven track record of product management, portfolio management, driving and taking new agency propositions to market.
• Extensive experience in working with industry, technology, and creative partners.
• A comprehensive understanding of the advertising industry and ongoing student of new developments impacting it.
• A highly organized individual, able to juggle multiple priorities to the highest level.
• Experience leading experienced/c-suite team leads and peers.
• A strong team player, 'next level' collaboration skills with others regardless of location.
• A capable administrator who can assume a wide range of responsibilities and effectively execute multi-faceted projects.

Qualifications

• Operational/user proficiency in CRM systems (Salesforce), data analysis, and sales operations.
• Familiarity with the full digital mix (formats) and ecosystem (platforms and digital/social neighborhoods).
• Familiarity with surveys, events, research, campaigns, and all other areas of marketing.

Skills

• Strong negotiation, communication, and presentation skills.
• Excellent operational/user proficiency in CRM systems (Salesforce), data analysis, and sales operations.
• Familiarity with the full digital mix (formats) and ecosystem (platforms and digital/social neighborhoods).
• Familiarity with surveys, events, research, campaigns, and all other areas of marketing.

Benefits

• Summer Fridays.
• Week off between Christmas & New Year Holidays.
• Enviable work/life integration.
• Volunteer Days.

Pay

$280,000 per year

Schedule

Remote (Preferred Cities: New York, Chicago, Los Angeles, Atlanta, Dallas)