Jobs · Marketing · Massachusetts

Events & Field Marketing Specialist

Malvern Panalytical · Westborough, MA · 2 wk ago
MarketingFull-time

About the role

You will play a key role in driving marketing success across the AMEC region. You’ll work as part of the Regional Field Marketing team to plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness. This is a fast-paced, highly collaborative role where you’ll partner with regional sales teams and global marketing to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness.

Responsibilities

  • Execute B2B marketing campaigns, events, and lead-generation activities
  • Plan and deliver trade shows, customer events, and partner programs
  • Understand demand generation, pipeline development, and campaign performance tracking
  • Manage multiple priorities with strong organizational and project management skills
  • Communicate effectively and collaborate well with cross-functional and global teams
  • Use marketing tools such as CRM and automation platforms
  • Use an analytical mindset and data to measure and improve marketing performance
  • Be detail-oriented and committed to delivering high-quality work in a fast-paced environment

Requirements

This role requires up to 40% travel to support regional events and initiatives.

Qualifications

  • Experience executing B2B marketing campaigns, events, and lead-generation activities
  • Confidence planning and delivering trade shows, customer events, and partner programs
  • Understanding of demand generation, pipeline development, and campaign performance tracking
  • Strong organizational and project management skills
  • Effective communication and collaboration with cross-functional and global teams
  • Proficiency in using marketing tools such as CRM and automation platforms
  • An analytical mindset and use of data to measure and improve marketing performance
  • Detail-oriented and committed to delivering high-quality work in a fast-paced environment

Skills

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 5+ years of B2B marketing experience
  • Experience supporting events, campaigns, and lead-generation activities
  • Knowledge of Salesforce and marketing automation systems such as Pardot

Benefits

Nice to have:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 5+ years of B2B marketing experience
  • Experience supporting events, campaigns, and lead-generation activities
  • Knowledge of Salesforce and marketing automation systems such as Pardot

Pay

$75k - $85k + Bonus

Schedule

Up to 40% travel to support regional events and initiatives

About Us

Malvern Panalytical, Micromeritics And SciAps. Together we are a powerful and highly complementary combination of market leading technologies. We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. We are their partners in discovery. Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure. Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide-range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity. SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments. We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia. We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support. We are part of Spectris. Spectris combines precision with purpose, delivering progress for a more sustainable world. Precision is at the heart of what we do – our leading, high-tech instruments and software equip our customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive. Malvern Panalytical, Micromeritics and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn’t something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.

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