Events and Field Marketing Manager

About the Opportunity

The company unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. The organization's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Leading companies use the platform to power world-class customer experiences every day. Born from academic research, the company has raised significant funding from leading investors. The organization's leadership includes some of the leading minds in AI today. The CEO founded and led key AI platforms before joining the company to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future.

About the Role

The company is seeking an Events and Field Marketing Manager - East to join a high-impact team. This role will own the event experience from concept to execution, bringing innovative ideas to life that differentiate the brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.

Key Responsibilities

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
• Own Pipeline & Event ROI Reporting: Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
• Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration.
• Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations).
• Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps.
• Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value.
• Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration.
• Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy.
• Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact.
• Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions.
• Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement.
• Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping.

Required Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles.
• Strong project management capabilities—able to juggle multiple programs at once.
• Excellent communicator who can influence up, down, and across functions.
• Analytical mindset with experience in reporting on event performance and ROI.

Preferred Qualifications

• Experience with AI, Contact Center, or Customer Experience solutions.
• Experience supporting account-based field strategies.
• Previous sales/SDR experience or strong familiarity with sales processes.
• Familiarity with common CRM, marketing automation, and sales engagement tools.

Perks & Benefits

• Medical, dental, and vision plans that are designed to fit individual and family needs.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support individuals and their families.
• Monthly Gym & Phone allowance.
• Lunches and dinners included for in-office employees.

Compensation

The organization’s approach to compensation is simple: recognize impact, reward excellence, and invest in people. Competitive, location-based pay reflects the market and what each individual brings to the table. The posted base salary range represents what is expected to be paid for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for individuals and their families. Salary Range : $110,000 - 150,000 + Equity