Event and Field Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Stayntouch" (company description) then "About The Role". We should not repeat job title as heading. We need sections for headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each section heading. Only include sections where there is real specific content. We must preserve all substantive info, not invent or summarize away detail. Remove boilerplate like EEO etc. Also remove navigation/cookie etc. Also remove application instructions (none). Also remove duplicated lines. We need to parse content. Company description: "About Stayntouch ..." Should we include that? The instructions: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They didn't list "About the company" as a heading to use, but we could still include it as a

maybe? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are the allowed headings; but we could still have other headings? It says "use

for section headings (e.g. ...)" meaning for those sections use h3. It doesn't forbid other headings but likely they want only those. However we have company description; maybe we can put it under a

without heading, or under an

About the company? Not listed. Safer to include as a

without heading, as it's substantive info. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." So we can have other headings? Not explicitly prohibited. But they gave examples of section headings; we can follow that pattern. Probably they expect sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. Let's extract: About the role: The paragraph after "About The Role" includes description: "We are looking for an experienced Event and Field Marketing Manager to lead a diverse portfolio of events that build awareness, strengthen industry relationships, and generate measurable business results. The Event and Field Marketing Manager will own the strategy and execution of Stayntouch’s event program, which includes several major industry trade shows and conferences each year, along with approximately 40 regional events, field marketing programs, sponsorships, consultant events, partner events, and smaller conferences. This role requires someone who can think strategically while also managing the details that make an event successful. You will help determine where Stayntouch should invest, define the goals for each event, manage logistics and promotion, prepare our teams, and measure the impact after the event. This is not a logistics-only role. You will be responsible for ensuring that every event has a clear audience, purpose, activation plan, and path to measurable results." That's the role overview. Then "What You’ll Do" with subsections: Event Strategy and Planning, Event Execution, Pre-Event and Post-Event Marketing, Measurement and Optimization. Those could be considered Responsibilities. So we can put under

Responsibilities

a

with items summarizing each bullet? But we must preserve ALL substantive information; do NOT invent or summarize away detail. If we convert each bullet to a list item, we need to keep the detail. We can break each bullet into separate
• items, preserving the text. That's okay. Then "What You’ll Bring" includes qualifications/requirements: list of experience etc. That could be Requirements or Qualifications. We'll put under

  Requirements

  (or Qualifications). The instruction includes both Requirements and Qualifications as possible headings. We need to decide which to use. The content includes experience, skills, etc. Could be Requirements. We'll put under

  Requirements

  a
  of each bullet. Then "What Success Looks Like" maybe could be considered something else but not a standard heading; maybe we could treat as part of Responsibilities? But it's about outcomes. Could be omitted? But we must preserve ALL substantive information. We could include it under a heading like "Success Metrics" but not in allowed list. However we could incorporate into Responsibilities or Requirements? Might be better to add a section

  Success Metrics

  but not in allowed list; risk. Perhaps we can treat it as part of Responsibilities (since it's about what success looks like). But the instruction: "Prefer a few substantive sections over many thin ones." So we could merge Success Looks Like into Responsibilities or maybe into a separate section like "Expectations". But we need to preserve info; we can add as a
  under Responsibilities after the other items. Then "Comprehensive Benefits That Have You Covered" => Benefits section. We'll put under

  Benefits

  a
  of each benefit. Then "The Pay Range For This Role Is 90,000 - 115,000 USD per year (Remote (United States))" => Pay section. We'll put under

  Pay

  a

  with that text. Schedule: Not mentioned; we should not create Schedule section. Also we have company description "About Stayntouch". Could be a

  before sections. Not a heading. We must remove boilerplate: EEO statement, accommodation request, etc. Also remove "Stayntouch does not discriminate..." etc. Also remove "If you need assistance..." etc. Also remove duplicated lines (none seen). Also remove navigation etc. Now produce HTML fragment. Structure:

  About Stayntouch ...

  About the role

  We are looking for an experienced Event and Field Marketing Manager ...

  Responsibilities

  • Event Strategy and Planning: Develop and manage Stayntouch’s annual event and field marketing strategy.Build and maintain the event calendar across major trade shows, regional conferences, sponsorships, field events, consultant events, partner programs, and customer gatherings.Evaluate event opportunities based on audience fit, market priorities, relationship value, pipeline potential, cost, and expected return.Define the objectives, target audience, success metrics, budget, and activation plan for each event.Partner with Sales, Customer Success, Partnerships, and regional leaders to align events with priority markets, accounts, customers, and prospects.Identify opportunities to create more targeted field marketing programs around important markets, industry groups, customers, and partners.Manage the annual event budget and make recommendations on where to increase, reduce, or shift investment.
  • Event Execution: Manage the full event lifecycle, including contracts, registration, booth selection, floorplans, shipping, signage, audiovisual needs, catering, travel, staffing, speaking opportunities, and on-site logistics.Serve as the primary point of contact for event organizers, venues, exhibit partners, production vendors, sponsors, and other external partners.Manage booth design, event assets, promotional materials, giveaways, and supporting collateral.Coordinate customer participation, executive attendance, speaking opportunities, private meetings, dinners, happy hours, and other event activations.Provide clear event briefs, timelines, staffing plans, and expectations to internal participants.Attend key events and oversee on-site execution to ensure a professional and engaging Stayntouch presence.Manage multiple events at different stages of planning without losing sight of deadlines or details.
  • Pre-Event and Post-Event Marketing: Develop integrated pre-event marketing plans that drive awareness, registrations, booth traffic, meetings, and attendance.Coordinate email campaigns, landing pages, social content, digital promotion, appointment-setting efforts, invitations, and sales outreach.Partner with Sales to identify target accounts and contacts before each event.Create event toolkits that give attendees the messaging, schedules, account information, and resources they need to be successful.Establish consistent lead capture, qualification, and follow-up processes.Work with Marketing Operations and Sales to ensure event leads are routed, tracked, and followed up with promptly.Develop post-event campaigns that continue the conversation with attendees and prospects.
  • Measurement and Optimization: Establish reporting that measures event performance across attendance, engagement, meetings, leads, opportunities, pipeline, revenue influence, and cost efficiency.Analyze event ROI and provide clear recommendations about future participation.Conduct post-event reviews with key stakeholders to document results, feedback, and opportunities for improvement.Develop benchmarks that help Stayntouch compare performance across different event types and markets.Continuously improve event playbooks, processes, reporting, and activation strategies.
  • What Success Looks Like: Built a clear and prioritized event strategy tied to Stayntouch’s business objectives.Created consistent processes for planning, promoting, executing, and measuring events.Improved visibility into the pipeline, revenue, relationship, and brand impact of event investments.Increased pre-scheduled meetings, target-account engagement, and post-event follow-up.Helped the organization make better decisions about where and how Stayntouch participates in industry events.Delivered organized, professional, and memorable experiences for prospects, customers, partners, and employees.

  Requirements

  • Five or more years of experience in event marketing, field marketing, or a related B2B marketing role.
  • Experience managing a large portfolio of trade shows, conferences, sponsorships, field events, and executive or customer events.
  • The ability to connect event activity to broader marketing, sales, relationship-building, and revenue goals.
  • Strong project management skills and the ability to manage several complex programs at the same time.
  • A hands-on approach and willingness to manage both strategy and detailed execution.
  • Experience managing budgets, negotiating contracts, and working with agencies and vendors.
  • Strong communication and cross-functional collaboration skills.
  • Experience working with CRM, marketing automation, project management, and event technology platforms. Experience with Salesforce and HubSpot is preferred.
  • Strong analytical skills and experience reporting on event performance and ROI.
  • The ability to travel occasionally and support events that may take place outside standard business hours.
  • Experience in B2B SaaS, hospitality technology, travel, or the hotel industry is preferred.

  Benefits

  • Medical, Dental & Vision Coverage - Competitive plans with options that fit your needs
  • 401(k) with Company Match - We help you invest in your future
  • Competitive Compensation + Strong OTE - Rewarding performance in a high-impact role
  • Company Paid Life & Disability Insurance - Added peace of mind for life’s what-ifs
  • Generous PTO - Because great work requires real rest
  • Paid Holidays - Including company-wide days designed to unplug and recharge
  • Additional Perks: Remote-first work environment with autonomy and trust
  • Career growth & development opportunities, from leadership access to cross-functional collaboration
  • A mission-driven team reinventing how hotels operate and serve guests

  Pay

  The Pay Range For This Role Is 90,000 - 115,000 USD per year (Remote (United States))

  We should not include Schedule. Check for any leftover boilerplate: We removed EEO etc. Also removed "Stayntouch does not discriminate..." and accommodation request. Check for duplicated lines: none. Check that we preserved all substantive info: company description, role overview, responsibilities (including subpoints), requirements, benefits, pay. Also we included "What Success Looks Like" as a responsibility item. That's okay. Now ensure we used

  for section headings: we have About