Event and Field Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Stayntouch" (company description) then "About The Role". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content: About Stayntouch (company overview) maybe not required as a heading? The instruction says use

for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings, but we should follow typical sections: About the role (maybe we can use "About the role" heading). The posting includes "About The Role" then "What You’ll Do" (responsibilities), "What You’ll Bring" (requirements/qualifications/skills), "What Success Looks Like" (maybe could be part of responsibilities or outcomes), "Comprehensive Benefits That Have You Covered" (benefits), "The Pay Range For This Role Is ..." (pay). Also location: Remote (United States) maybe schedule? Not given. No schedule specifics. So we should not create Schedule section. We need to remove boilerplate: EEO, accommodation, etc. Also remove "Stayntouch does not discriminate..." etc. Also remove application instructions (none). Also remove duplicated lines. We need to preserve all substantive information. So include company description? Possibly under a heading "About Stayntouch"? Not listed in examples but could be okay. The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should stick to those. However "About Stayntouch" is not in list but could be considered "About the role"? Actually "About the role" is separate. The company description could be considered part of the role? Might be okay to include as a

before sections. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." It doesn't forbid a company overview heading. But to be safe, we could include it as a

without heading, or we could use

About Stayntouch

though not in examples. The instruction says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This implies those are examples; we can use other headings if needed but they gave examples. Safer to follow examples: we can have sections: About the role, Responsibilities, Requirements, Benefits, Pay. Also maybe "What Success Looks Like" could be part of Responsibilities or a separate section like "Performance Expectations". Not in examples; maybe we can incorporate into Responsibilities. But we need to preserve all substantive information; we can include it under Responsibilities as additional paragraphs. We need to use

• for any list of duties/requirements/benefits. So we need to turn the bullet-like sentences into lists. Let's extract: About the role: The paragraph after "About The Role": "We are looking for an experienced Event and Field Marketing Manager to lead a diverse portfolio of events that build awareness, strengthen industry relationships, and generate measurable business results. The Event and Field Marketing Manager will own the strategy and execution of Stayntouch’s event program, which includes several major industry trade shows and conferences each year, along with approximately 40 regional events, field marketing programs, sponsorships, consultant events, partner events, and smaller conferences. This role requires someone who can think strategically while also managing the details that make an event successful. You will help determine where Stayntouch should invest, define the goals for each event, manage logistics and promotion, prepare our teams, and measure the impact after the event. This is not a logistics-only role. You will be responsible for ensuring that every event has a clear audience, purpose, activation plan, and path to measurable results." We can put that as

  under

  About the role

  . Responsibilities: Under "What You’ll Do" with subheadings: Event Strategy and Planning, Event Execution, Pre-Event and Post-Event Marketing, Measurement and Optimization. Each has bullet-like sentences. We'll create a
  • list for each subsection? Could combine all responsibilities into one list, but better to keep subheadings as

    ? Not allowed? Only h3 for section headings. Could use

    for subsection headings? Might be okay to keep as

    bold? But we need to follow instruction: use

    for section headings. Subheadings could be

    with strong? Not specified. Safer to keep as

    for subsection titles and then

    • for items. Thus structure:

      About the role

      ...

      Responsibilities

      Event Strategy and Planning

      • ...

      Event Execution

      • ...

      Pre-Event and Post-Event Marketing

      • ...

      Measurement and Optimization

      • ...
      Requirements: Under "What You’ll Bring". That's a list of bullet-like sentences. We'll make

      Requirements

      and
      • each. Also maybe "What Success Looks Like" could be under Requirements? Actually it's about outcomes; could be separate section "Performance Expectations". Not in examples but we could add as

        Success Metrics

        but not in list. Safer to incorporate into Responsibilities or Requirements? It describes success metrics; could be part of Responsibilities (measurement). Already we have Measurement and Optimization. So we can skip. Benefits: Under "Comprehensive Benefits That Have You Covered". We'll make

        Benefits

        and list items. Pay: Under "The Pay Range For This Role Is 90,000 - 115,000 USD per year(Remote (United States))". We'll make

        Pay

        and

        90,000 - 115,000 USD per year, Remote (United States)

        . We must not include schedule. Now we need to remove boilerplate: The EEO statement, accommodation, etc. Also remove "Stayntouch does not discriminate..." and the accommodation lines. Also remove any duplicated lines. Now let's extract content precisely. Company description: "About Stayntouch Stayntouch is redefining how hotels operate. Headquartered in Bethesda, MD, we deliver a cloud-native PMS built for modern hospitality - flexible, intuitive, mobile-first, and designed to empower teams from the lobby to the back office. Our platform streamlines operations, unlocks new revenue opportunities, and elevates every step of the guest journey. Hoteliers can run their entire operation from any device, enabling staff to break free from the front desk and guests to personalize their stay from check-in to check-out. Trusted by iconic properties and brands, Stayntouch is the PMS for hotels that demand both simplicity and power." We can keep that as a

        before sections, maybe without heading. Or we could put under

        About Stayntouch

        but not in examples. I'd include as a

        at top. Now About the role paragraph: We'll copy. Now Responsibilities details: Event Strategy and Planning: - Develop and manage Stayntouch’s annual event and field marketing strategy. - Build and maintain the event calendar across major trade shows, regional conferences, sponsorships, field events, consultant events, partner programs, and customer gatherings. - Evaluate event opportunities based on audience fit, market priorities, relationship value, pipeline potential, cost, and expected return. - Define the objectives, target audience, success metrics, budget, and activation plan for each event. - Partner with Sales, Customer Success, Partnerships, and regional leaders to align events with priority markets, accounts, customers, and prospects. - Identify opportunities to create more targeted field marketing programs around important markets, industry groups, customers, and partners. - Manage the annual event budget and make recommendations on where to increase, reduce, or shift investment. Event Execution: - Manage the full event lifecycle, including contracts, registration, booth selection, floorplans, shipping, signage, audiovisual needs, catering, travel, staffing, speaking opportunities, and on-site logistics. - Serve as the primary point of contact for event organizers, venues, exhibit partners, production vendors, sponsors, and other external partners. - Manage booth design, event assets, promotional materials, giveaways, and supporting collateral. - Coordinate customer participation, executive attendance, speaking opportunities, private meetings, dinners, happy hours, and other event activations. - Provide clear event briefs, timelines, staffing plans, and expectations to internal participants. - Attend key events and oversee on-site execution to ensure a professional and engaging Stayntouch presence. - Manage multiple events at different stages of planning without losing sight of deadlines or details. Pre-Event and Post-Event Marketing: - Develop integrated pre-event marketing plans that drive awareness, registrations, booth traffic, meetings, and attendance. - Coordinate email campaigns, landing pages, social content, digital promotion, appointment-setting efforts, invitations, and sales outreach. - Partner with Sales to identify target accounts and contacts before each event. - Create event toolkits that give attendees the messaging, schedules, account information, and resources they need to be successful. - Establish consistent lead capture, qualification, and follow-up processes. - Work with Marketing Operations and Sales to ensure event leads are routed, tracked, and followed up with promptly. - Develop post-event campaigns that continue the conversation with attendees and prospects. Measurement and Optimization: - Establish reporting that measures event performance across attendance, engagement, meetings, leads, opportunities, pipeline, revenue influence, and cost efficiency. - Analyze event ROI and provide clear recommendations about future participation. - Conduct post-event reviews with key stakeholders to document results, feedback, and opportunities for improvement. - Develop benchmarks that help Stayntouch compare performance across different event types and markets. - Continuously improve event playbooks, processes, reporting, and activation strategies. Now Requirements (What You’ll Bring): - Five or more years of experience in event marketing, field marketing, or a related B2B marketing role. - Experience managing a large portfolio of trade shows, conferences, sponsorships, field events, and executive or customer events. - The ability to connect event activity to broader marketing, sales, relationship-building, and revenue goals. - Strong project management skills and the ability to manage several complex programs at the same time. - A hands-on approach and willingness to manage both strategy and detailed execution. - Experience managing budgets, negotiating contracts, and working with agencies and vendors. - Strong communication and cross-functional collaboration skills. - Experience working with CRM, marketing automation, project management, and event technology platforms. Experience with Salesforce and HubSpot is preferred. - Strong analytical skills and experience reporting on event performance and ROI. - The ability to travel occasionally and support events that may take place outside standard business hours. - Experience in B2B SaaS, hospitality technology, travel, or the hotel industry is preferred. Now Benefits: - Medical, Dental & Vision Coverage - Competitive plans with options that fit your needs - 401(k) with Company Match - We help you invest in your future - Competitive Compensation + Strong OTE - Rewarding performance in a high-impact role - Company Paid Life & Disability Insurance - Added peace of mind for life’s what-ifs - Generous PTO - Because great work requires real rest - Paid Holidays - Including company-wide