Events and Experiences Marketing Specialist (Contract Role)

About the role

This is an On Site role that will work in our offices daily M-F (with the exception of Event Travel). This role can be Based in our Englewood Cliffs, NJ office (first choice) or our Lincolnshire, IL office. This is not a remote role.

Responsibilities

• Lead end-to-end execution of select tradeshows and micro-events; helping with strategy and planning through on-site delivery and post-event wrap.
• Execute a range of micro-events including:
• Business Innovation Center (BIC) events
• Partner-focused events (ecosystem/alliances/channel)
• Pop-up style activations and smaller sales-driven moments that require fast, polished execution.
• Own show management: timelines, project plans, checklists, run-of-show, on-site coordination, setup/tear-down, and real-time troubleshooting.
• Help manage agency and vendor partners to deliver strong creative, flawless production, and consistent brand execution.
• Partner cross-functionally with internal stakeholders (e.g., sales teams, product marketing, SMEs) to translate business objectives into compelling experiences, demos, and customer engagement plans.
• Elevate and maintain LG’s brand presence by delivering engaging, high-touch customer experiences and confident event storytelling.
• Build scalable event tools and systems (e.g., modular assets, “tradeshow-in-a-box,” reusable processes) to help improve speed, consistency, and quality across multiple events.
• Define and track performance (KPIs such as leads, meeting outcomes, funnel acceleration, and experience quality) and report results with clear recommendations.
• Help coordinate budgets and operational processes (procurement/finance collaboration, contracts, and internal systems) to ensure smooth execution.
• Translate ABM strategies, account insights, and persona-specific messaging into tailored event concepts, content, and experiences.
• Design and execute executive-level engagements (CIO salons, leadership dinners, vertical-focused roundtables) that deepen relationships with priority accounts.
• Partner with ABM, Sales, and Product Marketing to ensure each experience aligns with account needs, industry trends, and buying-stage signals.
• Build event narratives, run-of-show, and content frameworks that reflect vertical pain points and executive priorities.
• Develop post-event follow-through strategies that integrate into ABM plays and pipeline acceleration expectations.
• Measure event impact using ABM-aligned KPIs (account engagement, influence on deal velocity, executive participation, next-step progression).

Qualifications

• 4-8 years of experience in event/experiential marketing with proven ownership of tradeshows and/or large customer experiences.
• Strong project management and organizational skills; ability to manage multiple workstreams, deadlines, and stakeholders.
• Experience managing agencies, vendors, venues, and production partners with high attention to detail and accountability.
• Creative, experience-first mindset with strong instincts for “wow,” storytelling, and how customers feel in the space.
• Customer-obsessed approach with a high standard for quality and outcomes.
• Excellent written and verbal communication skills; collaborative, proactive working style.
• Ability to work in-office (Lincolnshire, IL or Englewood Cliffs, NJ) and travel 25-30% as needed for event execution.
• Proven track record designing high-touch B2B experiences for senior decision makers.
• Ability to craft tailored messaging and experience flows for specific verticals (e.g., financial services, healthcare, retail, public sector).
• Strong collaboration with Sales teams.
• Comfort operating in fast-moving, strategic environments where personalization is non-negotiable.
• Background supporting B2B technology or related categories (digital signage, displays, AV, etc.).
• Experience building repeatable event playbooks/processes and improving how a team scales execution across many events.
• Familiarity with event tools (lead capture, registration, scheduling, reporting).

Pay

This is a Contract role that pays an hourly pay rate of $36.00 - $46.00 Per Hour.